Wondering how to identify and clean up your duplicate map listings? Columnist Joy Hawkins has you covered. The post Definitive Guide To Duplicate Research For Local SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Author: Amy Guarino “The reports of my death are greatly exaggerated,” said author Mark Twain. As the world shifts to become more and more digital, print is often reported to be dead. But, what you may not know is that business printing is a $640 billion industry and according to Print Is Big; it’s growing […]
Author: Kristen Craft The saying “out of sight, out of mind” rings true for a reason. We’re often drawn to people that we see more, and interactions don’t even have to be positive to have this effect. Psychologist Robert Zajonc studied this at length and documented this as the “mere exposure effect”, the phenomenon that […]
Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. But when it comes to content marketing, is it possible to have too much of a […]
Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? A good definition I often use is “The qualitative and quantitative analysis of your website and your competitors’ […]
Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. So how do you keep up with the times? Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and […]
Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. You start the day at 10am greeted by a warm latte, a fruit basket, and your team singing ‘this is my fight’ song in acapella. Later in the day, there is a fresh grilled halibut lunch, engaging meetings, and then you […]
Author: Chris Gillespie Marketing automation is a lot like investing—the smart money is in a long-term strategy. And just like investing, it’s extremely easy to get caught up in the exciting day-to-day fluctuations while neglecting the long-term picture. For marketers, that often means focusing on highly visible activities like social media, email, event management, and web […]