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Strategies for Marketing Archives - Page 3 of 398 - The Marketing Digest

SearchCap: Google mobile-first index expanding, Google reviews spam & Gboard update
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile-first index expanding, Google reviews spam & Gboard update appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google drops support for meta news keywords tag
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After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it months ago. The post Google drops support for meta news keywords tag appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Why entities may power the future of location-based data
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Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman — doing so helps Google track customers and strengthen your findability. The post Why entities may power the future of location-based data appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Yelp tests offline attribution using guest WiFi and email matching
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The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data. The post Yelp tests offline attribution using guest WiFi and email matching appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Enterprise SEO and cross-channel performance: Activation and integration
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A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies. The post Enterprise SEO and cross-channel performance: Activation and integration appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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How to sync your keywords and ad labels with an AdWords Script
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Columnist Daniel Gilbert shares a free script to help solve labeling issues by copying labels within an ad group from ads to keywords or vice versa. The post How to sync your keywords and ad labels with an AdWords Script appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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International SEO and search trends: How does it all work?
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Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace. The post International SEO and search trends: How does it all work? appeared first on Search Engine… Please visit Search Engine Land for the full […]

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