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Strategies for Marketing Archives - Page 3 of 448 - The Marketing Digest

SearchCap: Google updates ad settings, negative SEO & more
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Google kicks off the World Cup 2018 with this special logo
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Google has produced numerous logos for the World Cup. Please visit Search Engine Land for the full article.

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Google makes some clarifications related to mobile-first indexing
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Confused about the Google mobile-first indexing change? Google just posted several clarifications. Please visit Search Engine Land for the full article.

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New Google Search Console adds filter for Web Light search appearance
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For the first time, Google is showing webmasters how many of their visitors access their sites in Google search via the Web Light version for slower connections. Please visit Search Engine Land for the full article.

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How does Yelp’s review solicitation penalty work?
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Contributor Joy Hawkins provides an overview of how Yelp’s review solicitation penalty works and explains why you should not ask for reviews. Please visit Search Engine Land for the full article.

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How to determine if you’ve been hit by negative SEO
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Knowing you’ve been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you’ve been targeted. Please visit Search Engine Land for the full article.

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Google adds college search knowledge panel
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Thinking of getting your college degree? Google aims to make the decision easier by tailoring the search results for college-related queries. Please visit Search Engine Land for the full article.

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Finally! The 800 million ways Facebook gets serious about local business
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Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. Please visit Search Engine Land for the full article.

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