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Strategies for Marketing Archives - Page 2 of 424 - The Marketing Digest

SearchCap: Google new video ad format, SEO checklists & more
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google new video ad format, SEO checklists & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google Assistant sometimes uses AccuWeather when their weather service fails
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When Google’s first party responses are not available, Google may ask if you want to use a third-party service. The post Google Assistant sometimes uses AccuWeather when their weather service fails appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google launches Outstream Ads to boost video reach beyond YouTube
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A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist. The post Google launches Outstream Ads to boost video reach beyond YouTube appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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The 40-point SEO checklist for startups
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Startups can’t afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here’s a checklist to help keep you on track. The post The 40-point SEO checklist for startups appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google may issue manual actions over job schema on expired job listings
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You’d better remove job listings from your website shortly after you fill those positions, or Google may penalize your website. The post Google may issue manual actions over job schema on expired job listings appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google’s mobile-first indexing has set sail. Are you on board? 5 SEO essentials
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We’ve been hearing about mobile-first indexing forever, and now the changes are here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new world. The post Google’s mobile-first indexing has set sail. Are you on board?… Please visit Search Engine Land for the full article.

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Advanced tactics from the pros! Here’s who’s speaking at SMX Advanced
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40+ expert speakers. No slowing down to rehash the basics. The post Advanced tactics from the pros! Here’s who’s speaking at SMX Advanced appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Study: Responding to reviews can improve paid-search conversion rates
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Better reviews would have meant 13,000 more local leads for businesses in the study. The post Study: Responding to reviews can improve paid-search conversion rates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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