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Strategies for Marketing Archives - Page 2 of 353 - The Marketing Digest

Private blog networks: A great way to get your site penalized
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Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear. The post Private blog networks: A great way to get your site penalized appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Choosing an enterprise SEO platform
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With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while… Please visit Search Engine Land for the full article.

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The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
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You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. The post The final recrawl analysis: A powerful and important last step after… Please visit Search Engine Land for […]

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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing
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The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google tries to bring more transparency to news content with help from The Trust Project
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Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere. The post Google tries to bring more transparency to news content with help from The Trust Project appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Report: Smart speaker owners increasingly using them instead of typing or swiping
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Survey respondents also showed openness to buying assistant devices from Facebook and other companies that don’t currently offer them. The post Report: Smart speaker owners increasingly using them instead of typing or swiping appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Chinua Achebe Google doodle celebrates Nigerian writer & author of ‘Things Fall Apart’
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Born in the Igbo town of Ogidi in southeastern Nigeria, Achebe would have been 87 years old today. The post Chinua Achebe Google doodle celebrates Nigerian writer & author of ‘Things Fall Apart’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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