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Strategies for Marketing Archives - The Marketing Digest

MarTech is coming! MarTech is coming! To Boston Oct. 2-4
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Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of… Please visit Search Engine Land for the full article.

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Google confirms it’s rolling out new reviews format for hotels
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It’s official, Google is rolling out the more graphical user interface for hotel reviews. The post Google confirms it’s rolling out new reviews format for hotels appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
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Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their… Please […]

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The big SMX Advanced preview
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Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new… Please visit Search Engine Land for the full article.

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SearchCap: Google AdWords AMP, in-market audiences & Google black test
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords AMP, in-market audiences & Google black test appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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AdWords gets Google Optimize & Google Surveys 360 integrations
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Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists. The post AdWords gets Google Optimize & Google Surveys 360 integrations appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google is extending in-market audience targeting to Search campaigns
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Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories. The post Google is extending in-market audience targeting to Search campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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