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Strategies for Marketing Archives - The Marketing Digest

SearchCap: Google Home recipes, app indexing & Doodles
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home recipes, app indexing & Doodles appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Cassini spacecraft’s grand finale at Saturn depicted in Google doodle
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Google’s out-of-this-world doodle depicts the Cassini Spacecraft taking a photo shoot of Saturn and its rings. The post Cassini spacecraft’s grand finale at Saturn depicted in Google doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google Home now helps you cook over 5 million recipes
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Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google Assistant. The post Google Home now helps you cook over 5 million recipes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Simple tips to get your app indexed, ranked & installed
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Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results. The post Simple tips to get your app indexed, ranked & installed appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
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Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers. The post Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content appeared first on Search Engine… Please visit Search Engine Land for the full article.

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Google reaffirms 15% of searches are new, never been searched before
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Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before. The post Google reaffirms 15% of searches are new, never been searched before appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Content and links: It really does take a village
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Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign. The post Content and links: It really does take a village appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Evaluating PPC talent, part 1: Where to begin
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How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent. The post Evaluating PPC talent, part 1: Where to begin appeared… Please visit Search Engine Land […]

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