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Strategies for Marketing Archives - The Marketing Digest

Google kills test of second description in search ads
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The additional line of ad copy is no longer eligible to display. The post Google kills test of second description in search ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Ahead of the holidays, Google Merchant Center sees substantial upgrades
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Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever. The post Ahead of the holidays, Google Merchant Center sees substantial upgrades appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Account-level ad extensions now available in Bing Ads
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The update is currently rolling out globally. The post Account-level ad extensions now available in Bing Ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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3 reasons SEO is the account-based marketer’s secret weapon
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A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they’re better together. The post 3 reasons SEO is the account-based marketer’s secret weapon appeared first on Search… Please visit Search Engine Land for the full […]

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An integrated approach: From SEO to PPC and beyond
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Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year. The post An integrated approach: From SEO to PPC and beyond appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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What SEOs need to know about Baidu in 2017
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Interested in breaking into the Chinese search market? Columnist Hermes Ma shares some recent Baidu updates, along with SEO advice for those trying to rank in the Chinese search engine. The post What SEOs need to know about Baidu in 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

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Bing says links are still a very important ranking factor
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A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case. The post Bing says links are still a very important ranking factor appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4
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The device is Google’s answer to the low-cost Amazon Echo Dot. The post Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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