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Strategies for Marketing Archives - The Marketing Digest

Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work
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Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. But columnist Andrew Shotland points out that many sites are still violating these guidelines, intentionally or unintentionally. The post… Please visit Search Engine Land for the full article.

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Katy Jurado Google doodle marks 94th birthday of film star from the Golden Age of Mexican cinema
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Born in Guadalajara, Mexico, Jurado won a Best Supporting Actress Golden Globe Award for her role in the 1952 Hollywood classic “High Noon.” The post Katy Jurado Google doodle marks 94th birthday of film star from the Golden Age of Mexican cinema appeared first on Search Engine Land. Please visit Search Engine Land for the […]

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3 ways to kick-start your SEO in 2018
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The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie Gillette shares her ideas for starting off 2018 right with SEO. The post 3 ways to kick-start your SEO in 2018 appeared first on Search Engine Land. Please visit Search […]

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SearchCap: Google image bug, starting SEO & AdWords keyword matches
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google image bug, starting SEO & AdWords keyword matches appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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10 great reasons to book your ticket NOW for SMX West!
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The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment. But that’s not the only reason… Please visit Search Engine Land for the full […]

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Understanding AdWords keyword match types for manufacturers
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With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. The post Understanding AdWords keyword match types for… Please visit Search Engine Land for the full article.

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Google to fix reverse image search bug
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“Pages that include matching images” section is not showing image thumbnails as it should. The post Google to fix reverse image search bug appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Martin Luther King Jr. Day 2018 Google doodle honors Dr. King & his dream for a better world
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The image was designed by guest artist Cannaday Chapman and created in collaboration with the Black Googlers Network. The post Martin Luther King Jr. Day 2018 Google doodle honors Dr. King & his dream for a better world appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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