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Strategies for Marketing Archives - The Marketing Digest

Coming to terms with fake reviews
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In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake… Please visit Search Engine […]

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2-step methodology for dealing with PPC performance downturns
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What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation — without losing your clients’ trust. The post 2-step methodology for dealing with PPC performance downturns appeared first on Search… Please visit Search Engine Land for the full article.

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Search in Pics: Android candy dispenser, Google Jiu Jitsu shirt & Bing partner plaque
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Happy Thanksgiving cupcakes: Source: Instagram Android candy dispenser:… Please visit Search Engine Land for the full […]

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Thanksgiving Google doodle turkey pardons itself & takes leave from any dinner traditions
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“Unlike his domesticated brethren,” writes Google, “the Turkey in today’s Doodle is taking flight…from the Thanksgiving table.” The post Thanksgiving Google doodle turkey pardons itself & takes leave from any dinner traditions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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How to keep your staging or development site out of the index
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You generally wouldn’t want your staging site appearing in search results, so how can you prevent Google from indexing this content? Columnist Patrick Stox offers some tips. The post How to keep your staging or development site out of the index appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

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How to keep your staging or development site out of the index
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You generally wouldn’t want your staging site appearing in search results, so how can you prevent Google from indexing this content? Columnist Patrick Stox offers some tips. The post How to keep your staging or development site out of the index appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

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A site migration SEO checklist: Don’t lose traffic
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Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. The post A site migration SEO checklist: Don’t lose traffic appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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A site migration SEO checklist: Don’t lose traffic
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Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. The post A site migration SEO checklist: Don’t lose traffic appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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