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Strategies for Marketing Archives - The Marketing Digest

SearchCap: YouTube redirects, Bing search ad growth & expanded text ads
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist
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In his 1962 book “Understanding Media,” McLuhan argued that the way people receive information is more important than the information being received. The post Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Search in Pics: Google future London office, teaBOT & interesting ceiling
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Relaxing spot at Google’s Belgium office: Source: Instagram a TeaBot… Please visit Search Engine Land for […]

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Developing content for the customer journey
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Columnist Bobby Lyons explains why SEOs must move away from “SEO content” and start thinking about content that meets users’ needs throughout the buyer journey. The post Developing content for the customer journey appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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YouTube using Redirect Method technology to fight terrorist video content in search results
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The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search terms. The post YouTube using Redirect Method technology to fight terrorist video content in search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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How to navigate the somewhat rocky transition to expanded text ads
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Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google’s new AdWords ad format. The post How to navigate the somewhat rocky transition to expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant
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Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter. The post After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads
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Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the right rail, a new study shows. The post Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads appeared first on… Please visit Search […]

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