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Mobile Apps Archives - Page 6 of 23 - The Marketing Digest

With 1M Reviews Logged, Consumr Brings Price Comparison, Personalization And Refined Scoring To Its “Yelp For Products”
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Today, with more product information and data on consumer goods living on the Web than ever before, Consumr launched in 2011 to give average Joes like you and me a better way to make sense of that data and find the best products. In an effort to become the Rotten Tomatoes or Yelp of consumer […]

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Automatic’s Smart Driving Assistant Can Now Turn Your Car Into An iBeacon
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Automatic‘s smart driving assistant, which combines a small piece of hardware with powerful mobile apps, was designed to provide vehicle owners with new tools to understand how they can get more out of their car’s performance. Well, it recently added iBeacon functionality, which could fundamentally change the way users and their cars interact with other […]

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Yahoo Is Shutting Down IntoNow, Nearly Three Years After Acquisition
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IntoNow — the second-screen app that Yahoo bought in the spring of 2011, just 12 weeks after its launch — is being shut down by its parent company. As of last week, IntoNow was taken off the Apple App Store and Google Play, and an email sent to users notified them that the app would […]

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Enterprise Mobility: Devices, Security, Design, And Distribution
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Editor’s Note: Semil Shah works on product for Swell, is a TechCrunch columnist, and an investor. He blogs at Haywire, and you can follow him on Twitter at @semil. Every Sunday for this column, I write on something related to mobile. To date, it’s mostly been about consumer-facing apps, device sensors, user interfaces, tactics like push notifications, and a range of other topics. […]

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Data As A Company’s Secret Weapon
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Editor’s note: Suhail Doshi is the co-founder and CEO of Mixpanel. He started the company with the goal of helping the world learn from its data. Today more than 1,800 mobile apps and websites use Mixpanel to analyze more than 17 billion actions every single month. Follow him on Twitter @suhail. This year, we’re going to […]

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Girls Virtual World Stardoll Transfers UK/U.S. Ad Sales Out Of House, Focuses On Managing Shift To Mobile
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Online gaming continues to be attacked on two fronts: the over saturation of casual titles and “me-too” offerings coupled with an increasingly savvy but fickle user base, and the rapid transition to mobile. The has led to major challenges right across the industry, from the likes of Zynga’s Wall Street woes, and Zattikka’s financial problems, […]

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Why Travel Startup Hopper, Founded in 2007, Took So Long To “Launch”
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Hopper CEO Frederic Lalonde is bemused by the coverage of his travel startup’s “launch,” which supposedly took place this past week, according to various news stories. The company, reportedly in stealth for six years, had just now opened its doors, it was proclaimed. Not quite, says Lalonde. “The site, Hopper.com, has been live since early last […]

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Duologue Is A New Quality Assurance Tool For App Designers
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A French duo got frustrated with QA testing for mobile apps, so they spent a month coding and designing a new service called Duologue. Duologue helps you compare app screenshots with mockups, track bugs and comment. “These days, I’ve been developing a few mobile apps,” developer Paul Dupuy told me. “The process to test and […]

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