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Mobile Apps Archives - Page 2 of 26 - The Marketing Digest

3 Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds
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Author: Ashika Balani I’ve got 99 apps and I only need ONE! That’s right, folks. I have 99 apps on my phone and sometimes it feels like I only use one of them. But why am I counting my apps? It all started when I was waiting to board my flight and I noticed complete silence […]

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5 Ways to Amp Up Your Mobile Marketing Strategy
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Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing, if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: […]

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3 Steps to Mobile App Personalization
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Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences. Or perhaps you managed your website, optimizing the user experience with real-time web […]

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Mobile App Development: How to Create a Useful App
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These days, it’s easy to get caught up in cool, new technology and mobile apps while forgetting about the user. Bethany Poole, group marketing manager at Google, shares how her team focused on user-centric design to create Primer—an app that teaches marketing strategies in fewer than five minutes. Sign up for Think with Google Newsletter

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4 Ways to Make Your Mobile Marketing Stand Out
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Author: Koustubha Deshpande Getting users to download your app is easy. Okay, I might have stretched the truth there. It’s not easy at all, but it is the easiest step towards gaining a strong and loyal user base. Getting users to continuously use your app is an ongoing battle. But, these engagements are crucial to the […]

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Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
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Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads? (Where are my Star Trek fans?) As marketers, it’s no longer enough to be building the best communication with sales; it’s vital that we deliver the highest quality prospects to the […]

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[Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
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Author: Sanjay Dholakia Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic change. Like I always say, marketing has changed more in the last five years than it has in the last 500 and will change more in the next […]

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[Slide Deck] Level Up: Take on the Future of Marketing, Challenges and All
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Author: Lizzy Funk Marketing as we know it today is incredibly different than it was only a few years ago. And it will continue to change as new technologies, channels, competition, and approaches enter the arena. To find out exactly what’s in store for marketers we simply asked them! During our annual (and massive–like 25,000 marketers […]

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