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Mobile Apps Archives - Page 2 of 25 - The Marketing Digest

Mobile App Development: How to Create a Useful App
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These days, it’s easy to get caught up in cool, new technology and mobile apps while forgetting about the user. Bethany Poole, group marketing manager at Google, shares how her team focused on user-centric design to create Primer—an app that teaches marketing strategies in fewer than five minutes. Sign up for Think with Google Newsletter

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4 Ways to Make Your Mobile Marketing Stand Out
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Author: Koustubha Deshpande Getting users to download your app is easy. Okay, I might have stretched the truth there. It’s not easy at all, but it is the easiest step towards gaining a strong and loyal user base. Getting users to continuously use your app is an ongoing battle. But, these engagements are crucial to the […]

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Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
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Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads? (Where are my Star Trek fans?) As marketers, it’s no longer enough to be building the best communication with sales; it’s vital that we deliver the highest quality prospects to the […]

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[Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
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Author: Sanjay Dholakia Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic change. Like I always say, marketing has changed more in the last five years than it has in the last 500 and will change more in the next […]

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[Slide Deck] Level Up: Take on the Future of Marketing, Challenges and All
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Author: Lizzy Funk Marketing as we know it today is incredibly different than it was only a few years ago. And it will continue to change as new technologies, channels, competition, and approaches enter the arena. To find out exactly what’s in store for marketers we simply asked them! During our annual (and massive–like 25,000 marketers […]

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Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
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Author: Lisa Marcyes While scrolling through my Twitter feed yesterday, I began thinking about the bulk of content being posted and how indifferent I was to most of it. Before I realized it, I had already scrolled through hundreds of posts, without batting an eye. If this is standard practice for me, I think it’s […]

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5 AdWords Hacks to Ramp Up Your Display Ads
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Author: Johnathan Dane Have you ever been so good at something that that everyone looked at you jealously while binging on Ben & Jerry’s? In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. These are the tricks that you can implement today. But before we get […]

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[Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
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Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now every channel needs to play an important role in your overall digital marketing strategy. Marketers need to engage consumers at the right place and the right time, […]

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