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Mobile Apps Archives - The Marketing Digest

Millennials Have Higher Expectations for CX than Older Generations
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The younger the consumer, the higher their expectations for the companies they engage with. That’s the overall takeaway from Adobe’s 2019 “CXM Index” report, based on a survey of 1,500 U.S. adults regarding preferences and expectations for digital experiences in the retail, travel and hospitality, media and entertainment, and financial services industries. “Younger consumers have higher […]

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Augmented Reality Apps for Education | Invisible Toys
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Augmented Reality for education becomes a common concept; AR is used to visualize education apps and engage with AR learning. Get in touch with AR experts to build your app.

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5 Ways to Increase Event Engagement
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Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. It’s what […]

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Integrating Your Web CMS With Your Marketing Automation Platform
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As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform, web content management system (CMS), analytics platform, and other tools. While it’s essential to use the best tool for the job, the goal should always be to present a […]

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Public Service Announcement: Field Events Aren’t Dead
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Author: Stacey Thornberry So, this isn’t your typical feel-good public service announcement (PSA) about the importance of education or not smoking, but nonetheless, it is an important topic for marketers. Field events are not dead. On a daily basis, we’re bombarded with messages from a multitude of online sources from pay-per-click ads on our Facebook feed to […]

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Animated Mobile App Explainer & Intro Video Examples
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In this article we highlight 20 Mobile App Explainer Videos that are awesome to watch and definitely worked for the products or solutions they represent. Learn from these great example videos to creating an engaging app video for your business

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2 Zero Risk Predictions for 2017
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Author: Steve Lucas Well hello everyone—it’s time for my annual predictions blog where I get to prognosticate a little about where I see technology going in the new year! First, a brief reflection back on 2016, as it was a dynamic year for the technology market and a year of change for me personally as […]

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10 Trends That Defined Digital Marketing in 2016
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Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. If you’re worried […]

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