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Mobile Apps Archives - The Marketing Digest

Public Service Announcement: Field Events Aren’t Dead
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Author: Stacey Thornberry So, this isn’t your typical feel-good public service announcement (PSA) about the importance of education or not smoking, but nonetheless, it is an important topic for marketers. Field events are not dead. On a daily basis, we’re bombarded with messages from a multitude of online sources from pay-per-click ads on our Facebook feed to […]

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Animated Mobile App Explainer & Intro Video Examples
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In this article we highlight 20 Mobile App Explainer Videos that are awesome to watch and definitely worked for the products or solutions they represent. Learn from these great example videos to creating an engaging app video for your business

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2 Zero Risk Predictions for 2017
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Author: Steve Lucas Well hello everyone—it’s time for my annual predictions blog where I get to prognosticate a little about where I see technology going in the new year! First, a brief reflection back on 2016, as it was a dynamic year for the technology market and a year of change for me personally as […]

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10 Trends That Defined Digital Marketing in 2016
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Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. If you’re worried […]

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4 Secrets of Mobile Retention
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Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. Installs alone are not enough to propel apps to the top of the app store’s search results—mobile […]

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3 Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds
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Author: Ashika Balani I’ve got 99 apps and I only need ONE! That’s right, folks. I have 99 apps on my phone and sometimes it feels like I only use one of them. But why am I counting my apps? It all started when I was waiting to board my flight and I noticed complete silence […]

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3 Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds
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Author: Ashika Balani I’ve got 99 apps and I only need ONE! That’s right, folks. I have 99 apps on my phone and sometimes it feels like I only use one of them. But why am I counting my apps? It all started when I was waiting to board my flight and I noticed complete silence […]

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5 Ways to Amp Up Your Mobile Marketing Strategy
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Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing, if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: […]

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