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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It
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Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive, 87% of buyers start searching for products to buy online. Eighty-seven. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should […]

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Marketing Change Catalysis | These Mini Case Studies Address Common Challenges
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Raise a hand if you’ve ever experienced the ripple effects of change in your life.  You know, you change one thing over here and other things change over there, even if the change wasn’t intended? Yes, same here. In my work helping customers establish and advance Centers of Excellence across their organizations, I see how […]

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Experiential Marketing | 5 Ways to Overcome Challenges & Build Meaningful Brands
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Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland. Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. My company has been doing this for 14 years. As an experiential marketing agency, […]

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Content Globalization: 5 Guidelines to Avoid Pitfalls & Scale Content
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The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. And most of the time, complexities aren’t out there in international markets – […]

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8 Myths About Marketing Automation
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Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Marketing automation is a no-brainer for big businesses, who might have hundreds of […]

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