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Marketing Automation Archives - The Marketing Digest

10 free Instagram tools to grow your following
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Over the time, Instagram has become one of the must have platforms to grow your business. Here are 10 free Instagram tools to grow your following.

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10 Reasons to Drop What You Are Doing and Register For Marketing Nation Live—Now
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Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we think you should register. 1. With two inspiring keynotes and 15 […]

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4 Actionable Tips to Enhance Your Email Development Process
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With 23.8% of marketers spending at least a week producing a single promotional email, it is quite clear how developing an email marketing strategy is a critical and crucial task. Therefore, it becomes imperative to have an email development process that’s not only well planned and efficient but also runs smoothly and fulfills your business’ […]

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How to Master Cross-Channel Engagement with Your Account-Based Marketing Strategy
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Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing–only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy […]

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Email Isn’t Dead; You’re Just Doing It Wrong
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Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing […]

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Contact Discovery: Using Paid Media for Your Account-Based Marketing Strategy
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Offering high-quality products and services to your customers is table stakes for any company to survive. But it’s hardly the be-all and end-all of business success. In today’s digital era of transformation, the experiences your organization provides are equally important. As a reminder, people buy experiences, not just products. And to deliver remarkable customer experiences, […]

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Is Your Marketing Data Missing Your Most Powerful Data Set?
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Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? More often than not, event data is either being forgotten, […]

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How to Pair AI with Inside Sales to Grow Your Business
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Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike. To make your reps as productive as possible, you want them focused on building relationships […]

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