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emarketing strategy Archives - Page 6 of 293 - The Marketing Digest

SAP Paints a New Vision for the 'Experience Economy' at Sapphire Now
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The setup was perfect for a 47-year-old software company eager to claim its place in the new, experience economy. “When I say X, you say O — XO, XO.” SAP CEO Bill McDermott rallied the crowd from the concert stage at the Amway Center in Orlando, Fla. Continue reading…

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Maximo Castagno: Use Fewer Digital Workplace Tools to Realize a 'Virtuous Cycle'
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Maximo Castagno’s background in sociology proved to be extremely helpful when he started designing tools for the digital workplace.  “I understood how people work in real life and I had a scientific method to observe and document their habits, their needs, and their struggles,” he said. Continue reading…

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Keep These 3 Things in Mind When Introducing Chatbots to Customer Service
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Customer service is becoming increasingly complex and customer engagement methods are constantly changing. Products and services are also becoming more complicated due to the impact of technology. Continue reading…

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Why Focusing on Pure Customer Acquisition Can Tank Your Start-Up
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Most marketing and advertising tech trends focus on acquisition. That’s a mistake. Every inbound marketing tactic or growth hack concentrates on bringing in more customers without any mention of how long those same people will stick around. Continue reading…

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Remote Control: Keys to Developing a Successful Remote Work Policy
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A Twitter post recently declared “if you’re a company that allows remote work but requires your employees to work in specific time zones, you’re contradicting yourselves. Continue reading…

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Acquia Acquires Mautic, Sitecore Buys Hedgehog, More News
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Acquia acquired open marketing automation and campaign management platform provider Mautic this week in a move a spokesperson said is to compete directly with Adobe. Officials at digital experience platform provider Acquia claim it will now have the first Open Digital Experience Platform. Continue reading…

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5 Tips for Testing Microservices
www.cmswire.com

Out of 353 “senior development stakeholders” surveyed by Dimensional Research Inc., 86% said microservices will become the default architecture within five years. Indeed, microservices possess a number of advantages over traditional monolithic systems. But when it comes to testing, there are some roadblocks that microservices architectures need to overcome. Continue reading…

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Enough With the Spam: 3 LinkedIn Networking Tactics for Marketers
www.cmswire.com

LinkedIn was supposed to be the professional social network. Instead, it turned into a Tinder-esque heaven for spammy cold outreach tactics.  These tactics aren’t working for anyone: they effectively push people to hit the “Ignore” button before you can have a meaningful chat with them. Continue reading…

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