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emarketing strategy Archives - Page 6 of 275 - The Marketing Digest

Don't Base Your Brand Community on Hope: Research Matters
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There are two ways to build a brand community: ask for budget, cross your fingers and hope you’re gathering the right people in the right way; or research potential and existing members and leaders in your organization to find out exactly how a community can best serve the needs of Continue reading…

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Customers Still in the Driver’s Seat, Mobilegeddon or Not
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Google has officially rolled out mobile-first indexing. Surprised? You shouldn’t be. The market has spoken: A study by Google and the Boston Consulting Group shows that 50 percent of B2B search queries are made on smartphones, and that figure is expected to continue growing. And with 52 percent of worldwide website traffic coming from mobile […]

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ICYMI: Overlooked Marketing Traffic Sources, Inbound vs. Outbound Marketing, More
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To perfect your marketing technique, you have to think outside the box. We all know, however, that the “box” has a lot of traffic source options inside. Sometimes it’s hard to go above and beyond, when we’re just trying to get the basics done. Continue reading…

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ThoughtSpot Lands $145M in Funding, HubSpot Debuts Service Hub, More News
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ThoughtSpot announced this week it closed $145 million in Series D funding. Existing investors Lightspeed Ventures, Future Fund, Khosla Ventures and General Catalyst participated, alongside new participants Sapphire Ventures, and other global investors. The company, which provides search and artificial intelligence-driven analytics, has raised $306 million in total funding.  Company officials stated it Continue reading…

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Microsoft Build Features Microsoft 365, Zoho Expands Into UAE, More News
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Two of the most important developer conferences for the digital workplace took place this week, namely Microsoft Build and Google I/O. Among the many announcements made during the Microsoft Build conference, including major releases in artificial intelligence and internet of things, the big announcement related to Microsoft 365 and Continue reading…

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Solving the Digital Experience Puzzle to Drive Customer Loyalty
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No industry is safe from the fierce competition taking over the commercial sector as small and mid-sized enterprises vie for customer attention against tech giants who have mastered the trade. Continue reading…

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What it Takes to Create Exceptional Employee Experiences
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Today, people expect more of their employer than a paycheck. They want a people-centric workplace where they feel really and truly valued. In fact, a positive workforce experience is important to 78 percent of workers according to recent research conducted by Sage People  (registration required), part of Sage Business Cloud, Continue reading…

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Business Process Management vs. Robotic Process Automation: How to Choose
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Kevin Burkhart, vice president of global consulting firm North Highland, once helped a client select a robotic process automation (RPA) application. It was perhaps the easiest business case ever to be made. Continue reading…

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