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emarketing strategy Archives - Page 6 of 140 - The Marketing Digest

How to Get Started Managing Risk in the Cloud
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It’s impossible to completely eliminate risk. This holds true in any situation, including managing data and collaboration in the cloud. However, every organization must do whatever it can to reduce risk to the furthest extent possible, especially as security and privacy incidents rise in frequency and severity. Continue reading…

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Salesforce Ventures Invests $300M in Automattic, Oracle Releases CX Unity, More
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Salesforce shook up the web content management (WCM) world this week with a $300 million investment into Automattic, the company behind WordPress, the world’s most popular WCM with more than 27 million live websites. This was a Series D round, and Salesforce Ventures — the CRM giant’s corporate Continue reading…

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Don't Be a Thought Leader
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I left the house the other morning, drove to the train station, hopped on the train, and … couldn’t for the life of me remember if I locked the front door. After several frantic calls to my neighbors, I found out I had. Continue reading…

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Facebook's Multibillion Dollar Data Violation Fine Is a Wake-Up Call for Every Enterprise
www.cmswire.com

Data is the lifeblood of companies and organizations around the world today. And it’s only becoming more valuable — as well as more difficult to protect. Continue reading…

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New Digital Workplace Technology Poses Challenges, But They Can Be Overcome
www.cmswire.com

Use of different technologies in their introductory phases has always seemed like a troublesome task. Two of the most important factors contributing to this perception are reluctance at a human level and the primitive nature of the technology itself. So is seen when it comes to collaborative technologies. Continue reading…

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The Next Evolution in Email Marketing: Beyond Personalization
www.cmswire.com

We’re witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people’s preferred way to communicate. And it’s not only older people. Forrester reported  (membership required) that consumers between Continue reading…

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Digital Employee Experience Is Critical to Business Success
www.cmswire.com

Digital transformation is happening everywhere. Autonomous vehicles. Smart buildings. Wearables. Commercial drones. New payment methods. At every turn, you can see how new technologies are creating new value and delivering great new experiences. Continue reading…

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The End of the ESB? Not So Fast
www.cmswire.com

The IT infrastructure of most organizations is a result of years of adding and subtracting components to meet changing needs. Continue reading…

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