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emarketing strategy Archives - Page 6 of 250 - The Marketing Digest

The Dual Rise of the Digital Workplace and Remote Work
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Remote work is on the rise. Earlier this year, Gallup released its latest State of the American Workplace report, which found 43 percent of workers now work outside of the office at least part of the time. Continue reading…

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Technology, Strategy Tips for Your Digital Analytics Program
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Little did the Coen Brothers know it when they made the film, but “The Big Lebowski” has a lot to teach us about digital analytics. Just ask Phil Kemelor, partner and vice president of client services at MaassMedia. Kemelor shared tips on implementing and maintaining digital analytics Continue reading…

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What is An Alexa Skill and 4 Tips on Creating Your Very Own
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The way we interact with technology is changing before our eyes — and our ears. The Amazon Echo product range, along with the Alexa Skills that give it functionality, is driving much of the rejuvenation going on in audio marketing. For those living under non-wifi enabled rocks, the Amazon Continue reading…

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9 Big Community and Collaboration Platform Trends for 2018
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Online community software had a big year in 2017, and it looks as if this trend will continue into 2018. On the one end you’ve got richer community experiences and more personalization, and at the other, big headlines around mergers and acquisitions to consolidate niche platforms into big name players. Continue reading…

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Embedded Metadata Debate: To Strip or Not to Strip?
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Stripping embedded metadata from digital files may be the most misunderstood technical search engine optimization (SEO) “best practice” in IT today. Embedded metadata is metadata stored inside the file itself that can provide important historical, usage rights or reference information about a digital file. Continue reading…

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18 Traits of Successful Tech Leaders
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Vision, communication, innovation and empathy are some of the principal qualities a leader needs to successfully direct a tech organization these days. But other practical requirements can influence whether a leader succeeds or not. And as Mark Robinson, co-founder and CMO of London-based Kimble Applications, points out, even delivering Continue reading…

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How the Power of Simple Helps to Navigate the Buyer Journey
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We all agree: the world of business has become increasingly complicated, with a constant flow of new technologies, changing regulations and disruptive competitors. As marketers, we feel the burden of engaging with the inhabitants of this complex, convoluted and often highly confusing world. Continue reading…

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Kirstin Benson: A Marketing Team's Secret Sauce Is an Editorial-First Brain
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Kirstin Benson has worked in media her entire career, whether as a digital content creator, presenter and/or producer. Continue reading…

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