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emarketing strategy Archives - Page 6 of 232 - The Marketing Digest

What Marketers Should Know About the GDPR
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Industry experts have significantly differing opinions on the impacts of the impending EU General Data Protection Regulation (GDPR). These span the gamut from positive: “GDPR offers companies a unique chance to rework their customer strategy, changing a reactive stance into a proactive one. Continue reading…

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Google Releases Backup and Sync (Again), More News
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In late June we reported Google was on the point of introducing a new Backup and Sync tool for its G Suite. But the release date came and went with no sign of the tool. The Mountain View, Calif. Continue reading…

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SAP Leonardo's New IoT Solutions, Accenture's Latest Buy, More News
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SAP unveiled new solutions built on its SAP Leonardo IoT platform at its SAP Leonardo Live conference this week in Frankfurt, Germany.  The solutions build off releases unveiled during the Walldorf, Germany-based company’s SAPPHIRE NOW  conference in May. Continue reading…

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Start Your Digital Workplace Off With a Big Bang
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Approximately 13.8 billion years ago, a sudden and violent explosion created our universe from a point of infinite density and temperature. It’s hard to imagine a more chaotic beginning, but from that tumultuous explosion emerged the world as we know it. Continue reading…

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8 Ways to Segment Your Customer Data
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I recently had lunch with some smart data scientists, marketers and general analytics folks when we started listing all the different ways we segment customer data, what kinds of data we search for when the answers are lacking, and how the wealth of data we have today can help us Continue reading…

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Driverless Cars: Fact or Fiction?
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The 1950s TV anthology Science Fiction Theater (SFT) featured farfetched ideas to entertain young viewers. Episodes covered outlandish concepts like driverless cars and wireless mobile heart monitors.  Wait, what?  Yes, many of today’s innovations were once the fodder for sci-fi drama. Continue reading…

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GDPR Means Kiss Your Third-Party Data Goodbye
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Marketers, consider this a warning: Come May 25, 2018 , the European Union’s General Data Protection Regulation (GDPR) will mark the beginning of the end for third-party data. Continue reading…

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Microsoft 365 Combines Office and Windows for the 'New Culture of Work'
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Satya Nadella sent out a strong message on day one of Microsoft Inspire, the Microsoft partner conference taking place July 9 to July 13 in Washington, D.C.: unity and cloud. The message is nothing new for Nadella: it echoes the Intelligent Cloud and Intelligent Edge  mantra he introduced at Continue reading…

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