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emarketing strategy Archives - Page 6 of 241 - The Marketing Digest

Forrester Raises the Bar for Enterprise BI Platforms With Latest Wave
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Take most of what you’ve read about ranking enterprise business intelligence (BI) platforms and set it aside. Forrester Research introduced new criteria to select its leaders for its latest Enterprise BI Platforms With Majority On-Premises Deployments Wave. Continue reading…

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Why B2B Marketers Neglect Important Data Quality Issues
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Lead quality is a big issue. According to a recent Ascend2 survey  (pdf), “Improving the quality of leads generated is a top priority for 77 percent marketing influencers, ahead of all other lead generation goals.”  The topic came up during a great conversation with David Lewis, CEO of DemandGen. Continue reading…

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Microsoft Teams Adds Guest Access, Spain Sues Facebook, More News
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Microsoft is welcoming the outside world to collaborate and chat on Microsoft Teams. Today Microsoft added “guest access” to Teams for all Office 365 commercial and education customers, according to a blog post from Lori Wright, general manager for Microsoft Teams. Continue reading…

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Establish a Strong Collaboration Strategy to Handle Changing Workplace Demands
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The growing number of remote workers means it’s more important than ever before to get collaboration right.  Creating seamless communications across offices and departments — regardless of employees’ locations — is critical to identifying and achieving common business goals and objectives. Strong Collaboration Strategies: The Solution to Today’s Workplace Demands Continue reading…

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ICYMI: Digital Workplace Hype Cycle, Streamline Your Data Architecture
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“When you wish upon a star Makes no difference who you are Anything your heart desires will come to you”  — Jiminy Cricket, and also me when addressing the top articles you missed last week on CMSWire. Continue reading…

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Changes to Google Drive, Microsoft-Adobe Partnership Grows, More News
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Google Drive is on it ways out.  Mountain View, Calif.-based Google announced this week it will start closing down Drive on Dec. 11 and Drive will stop working completely on March 12, 2018. Continue reading…

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Treat Website Visitors as Respected Guests: Learn From the Bedouins
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“It’s not just that they take you in, it’s the fact that there are no questions asked.” I overheard a colleague gushing to her officemates about her recent experiences with a Bedouin host in Egypt’s Sinai Peninsula. She was referring to the Bedouin tradition of unconditional hospitality. Continue reading…

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Exploring the Ethical and Social Implications of AI
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“We built AI to make our lives better,” said Shannon Vallor, technology ethicist and professor in the Department of Philosophy at Santa Clara University, but using these systems without careful consideration can have “consequences we didn’t expect. Continue reading…

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