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emarketing strategy Archives - Page 6 of 220 - The Marketing Digest

Oracle Acquires Ad Tracker Provider Moat, More News
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Oracle announced its intentions to acquire Moat this week, a company that provides advertising insights for digital ad buyers. When the reported $850 million deal is finalized, Oracle plans to integrate Moat into its Oracle Data Cloud. Continue reading…

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Singing the Praises of Digital Workplace and Intranet Awards
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One of the frustrations of working in the intranet and digital workplace space is that some of the best work carried out by teams is hidden from view. Continue reading…

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Tim Berners-Lee Has a Plan to Reinvent the Web
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Tim Berners-Lee is unhappy with the state of the web.  Like many others, the recent Turing award-winner has little faith in the centralized model that keeps the web spinning. Continue reading…

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Microsoft Rounds Out Its IoT Offerings with IoT-as-a-Service
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Enterprises looking to introduce internet of things (IoT) capabilities into their workplaces got a new way of doing so this week from Microsoft. Continue reading…

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Digital Transformation Demands Evolving Workplace Skills
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As digital technology continues to drive change at a frenetic pace, it is imperative that digital services organizations keep pace by staying relevant and responsive to the changing needs of their customers. Continue reading…

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IBM Watson Dives Deeper Into Marketing with New Audience Insights
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IBM today added new cognitive capabilities to IBM Watson Marketing Insights cloud platform to improve marketer’s insights into audience behavior. The new audience insights uncover key predictors in customer behaviors based on data gathered from customer interactions with the brand across business channels. Continue reading…

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Facebook Debuts New Workplace Integrations with Salesforce, Microsoft, Box
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Amidst all the talk around augmented reality and bots today, Facebook also announced new integrations to its Workplace enterprise collaboration platform, aimed at further bolstering its enterprise credibility.   Facebook made the announcements during its F8 Facebook Developers Conference, taking place today and tomorrow at the San Jose McEnery Convention Center Continue reading…

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Your Artificial Intelligence Checklist, More News
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There are just some things humans understand and do better than machines — at least for the foreseeable future. However, done right, artificial intelligence (AI) is a massive opportunity to improve business performance.  The trick is in the “doing it right. Continue reading…

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