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emarketing strategy Archives - Page 5 of 275 - The Marketing Digest

2 Tricks For Reducing Employee Turnover
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A high employee turnover rate can be a challenge for any company regardless of size or industry. Continue reading…

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GDPR Is Almost Here: A Risk-Based Approach to Data Protection
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The time has come: the European Union’s General Data Protection Regulation (GDPR) will go into effect this week, on May 25, and all eyes are on EU regulators to determine how they’ll enforce the requirements. Continue reading…

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7 Things You Didn't Know a Digital Assistant for Work Can Let You Do
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By now, you’ve probably asked Alexa to play your favorite song. Or set a timer while you’re cooking. Maybe you’ve even asked Alexa to order your favorite Starbucks frappuccino. Continue reading…

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How the Fall of Klout Marks the Rise of Advanced Social Media Analytics
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On May 25, GDPR enforcement arrives. But on that date another piece of digital history occurs. Klout, the social media dashboard will shut down. Continue reading…

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Medallia Reveals Experience Cloud Updates, Sprinklr Hires Former Fed CIO, More News
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Customer experience software provider Medallia debuted a number of advancements to its Medallia Experience Cloud platform this week at its flagship event Experience ’18. Medallia officials said the updates include new developments in artificial intelligence (AI), machine learning (ML), mobile technology and IoT. The updates include: Medallia Athena: Designed Continue reading…

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Why Business Agility Is the Key to Long-Term, Strategic Success
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Imagine, for a moment that you’re playing a game of chess. (I work for a company whose CEO has a close affinity with the game, so this is an obvious choice of analogy for me. Continue reading…

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Create SharePoint Governance Policies That Don't Block Adoption
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SharePoint is a flexible tool, with a wide range of capabilities which give businesses plenty of options. But all of these options can lead to chaos if you don’t put basic governing rules in place. Structure and boundaries can help keep your SharePoint instance sustainably usable. Continue reading…

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What Comes Next for Chatbots and Customer Experience
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Chatbots are a simple and fun way to help shoppers find what they are looking for and enhance their online customer experience. Thanks to recent advances, web developers are now creating chatbots that are ever-more human, aiding the flow of communication by recognizing verbal patterns and interpreting non-verbal signs. Continue reading…

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