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emarketing strategy Archives - Page 5 of 220 - The Marketing Digest

Information Overload Is Nothing New
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“My son, be admonished: of making many books there is no end; and much study is a weariness of the flesh” —  Ecclesiastes 12:12 Information overload is nothing new.  It has been around for millennia. Continue reading…

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Put Business Intelligence in Employees' Hands With Shared Libraries
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In a data-driven organization, self-service business intelligence (BI) and analytics hold the key to empowering more people across your organization to make better decisions. Continue reading…

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Microsoft's ‘Salesforce Light’ Adds Bing, Cortana, Flow
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Microsoft started rolling out its Outlook Customer Manager (OCM) for general release this week, adding a few updates to what it had initially previewed last November.  The initial release provided an OCM iOS app and cloud-based customer relationship management solution designed for small businesses. Continue reading…

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DNN Supports Multichannel Publishing in Evoq CMS 9.1
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DNN, a .NET web content management provider, has updated its Evoq CMS platform today with connections to new channels for its omnichannel publishing system. Evoq 9.1 continues the theme DNN established in December with its 9.0 release: a move from monolithic to decoupled and headless content management. That December Continue reading…

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Guess What? Employees Want Personalization Too
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Most companies are not investing — although they should — in personalized digital experiences for their employees.  And with that, I don’t just mean having an intranet or a set of technologies to communicate and share knowledge. Continue reading…

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Oracle Updates Customer Experience Cloud to 'Amplify People'
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Oracle updated its Oracle Customer Experience (CX) Cloud suite today with new chatbot and artificial intelligence integrations as well as improved mobile, video and messaging capabilities.  The Redwood City, Calif.-based provider announced the Adaptive Intelligence Apps for CX this morning at its annual Modern Customer Experience conference, being held Continue reading…

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How to Maximize Your Return on Technology Investment
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You don’t have to look hard to find tales of failed implementations and technology investments that have generated nowhere near their expected level of ROI and business value. Continue reading…

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Google Analytics Ties Site Quality to Sales with Session Quality Reports
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Every marketer understands that maintaining product and service quality is paramount because it reassures customers that features and performance will remain consistent, both across users and over time. Maintaining high levels of quality is challenging but necessary. Continue reading…

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