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Is (Near) Real-Time Customer Experience Within Reach?
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Forrester Research predicted in its The Future of CX  report (registration required) that customer experience is moving to (near) real-time, stating that “time-to-value will become a prominent point of differentiation. Continue reading…

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How to Modernize Your SharePoint Online Home Page
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With all the buzz around modernizing your SharePoint Online sites, one thing has remained a little bit of a mystery: how to do it. Continue reading…

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Vista Equity Partners Acquires DXP Provider Acquia for $1 Billion
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Vista Equity Partners made another billion-dollar acquisition of a digital experience software provider this week, acquiring Boston-based Acquia for $1 billion. Vista acquired Marketo in 2016 for $1.79 billion then sold Marketo to Adobe for $4.75 billion two years later. Acquia made the announcement Tuesday. Continue reading…

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Insight Engines, Powered By Apache
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It wasn’t too long ago when open source software had a bad rep among Fortune 500 companies — which trickled down to smaller “Fortune 5000” companies and even smaller firms. They were not willing to risk betting the company on technology the big guys wouldn’t touch. Times have changed. Continue reading…

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3 Ways to Realign Your Organization to Focus on Customer Experience
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Customer experience (CX) comprises the entire customer journey, from lead acquisition and purchase to ongoing engagement. Customers expect you to fulfill their needs on whatever device, whenever they need it, seamlessly and without their intervention. Continue reading…

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What Marketers Need to Know About CCPA … Before It's Too Late
www.cmswire.com

GDPR was last year’s news. This year is all about preparing for the numerous state laws that are being enacted throughout the US, including, of course, the California Consumer Privacy Act (CCPA), whose deadline for enforcement is quickly approaching. Continue reading…

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Why Long-form Content Isn't a Marketing Silver Bullet
www.cmswire.com

Long-form content is a hotly debated topic among digital marketers. Many believe long-form content has a dramatic impact on SEO, while others can’t seem to justify the costs of producing thousands upon thousands of words worth of content on a regular basis. Continue reading…

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Building Your Martech Stack: Best-of-Breed vs. Suite
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The marketing technology (martech) landscape is vast, and choosing the software to enable your digital marketing strategy is daunting. In fact, 56% of marketers say the martech space is moving so fast that their companies are struggling keep up. That’s why it’s crucial for marketing teams to have an Continue reading…

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