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emarketing strategy Archives - Page 5 of 293 - The Marketing Digest

How Enterprises Are Preparing for CCPA, California’s Version of GDPR
www.cmswire.com

One year after the EU’s General Data Protection Regulation (GDPR) went into effect, we continue to hear about the challenges of complying with this demanding data privacy legislation. Google was hit with a $57 million fine earlier this year for not properly disclosing to users how data is collected across Continue reading…

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How Multimodal Design Will Impact the Future of Customer Interactions
www.cmswire.com

Think back to the last time you interfaced with technology. Continue reading…

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Is Your Company Data-Driven or Data-Informed?
www.cmswire.com

For some time now there’s been a big push for teams to become data driven. Our data can guide us by telling us what’s actually working and what’s not. Not being data driven today seems like feeling around in the dark and hoping our ideas see the light. Continue reading…

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A Brief History of Agile Marketing
www.cmswire.com

The term “agile marketing” has had an alluring mystique for some time now. Developers love it and more and more marketers are singing its praises. While entire books outline exactly what agile is, an important primer to understanding it is the knowledge of its fairly unseen history. Continue reading…

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7 Strategies to Stop Shadow IT in Its Tracks
www.cmswire.com

When employees use unauthorized applications to get work done, it’s commonly known as “shadow IT.” Shadow IT is becoming an increasingly pressing issue as the cloud has provided easy access to SaaS tools, many of which are offered as freemium models. Continue reading…

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NICE Acquires Brand Embassy, Adobe Updates Personalization Engine, More News
www.cmswire.com

Customer experience software provider NICE has acquired Brand Embassy, a digital customer engagement provider. The company plans to embed Brand Embassy in CXone, NICE’s cloud CX platform. This will combine CXone’s analytics and AI capabilities with Brand Embassy’s platform. Continue reading…

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The Customer Experience Reality You Should Pay Attention to – Because Customers Are
www.cmswire.com

Let’s begin with a bit of honesty. Sometimes things (and I’m not saying you do this, but you know someone who does) are presented as overly complicated to rationalize a large budget. Customer experience is complex, no doubt about it. Continue reading…

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What Employees Always Want From Their Intranet
www.cmswire.com

Every intranet should be unique to the organization it serves. But some themes recur so frequently that they feel fundamental for an intranet to address. My company regularly does discovery work for intranet and digital workplace strategy. Continue reading…

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