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emarketing strategy Archives - Page 5 of 250 - The Marketing Digest

The Role Of Emotion In Digital Customer Experiences
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In the world of digital business, organizations have two choices – evolve or get left behind. The need for change has never been as urgent as it is now. Continue reading…

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A Bad User Experience Will Tank Your Digital Workplace Efforts
www.cmswire.com

At the heart of every successful digital workplace is a great, engaging experience, one where team members forget about the technology.  If your users prefer to communicate via the digital workplace instead of via email, phone or face-to-face meetings, and everything is running smoothly, then you’re doing something right. Continue reading…

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8 Biggest Risks for Internal Auditors in 2018
www.cmswire.com

What are the biggest risks for internal audit this and next year? That was the topic of an article written by consultants at corporate governance recruitment firm Barclay Simpson titled, “What are 6 of the biggest risks for internal auditors in 2018? ” From the title it’s unclear whether Continue reading…

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GDPR Benefits: Here Is Some Of The Upside for Marketers
www.cmswire.com

GDPR is going to change the face of digital marketing — that much is certain. But how marketers perceive that change may ultimately decide whether it’s impact will be positive or a negative.  GDPR Compliance: A Threat, Or An Opportunity? In a recent CMSWire interview, Dan Mashiter said that Continue reading…

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5 Ways GDPR Will Change Marketing Forever
www.cmswire.com

With GDPR just months away, the digital marketing world is on the precipice of a dramatic transformation. On May 18, 2018, brands will have to fall in line with an EU regulation that strictly guards and regulates the usage of EU citizen data. The road to GDPR compliance is potentially Continue reading…

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How to Prep for a Headless CMS
www.cmswire.com

In today’s era of brand disloyalty, convenience and customer experience are the new differentiators. As people demand the information they need, where and when they want it, we’re seeing a major re-architecting of the web toward “push-based” delivery, where the content you want comes to you, rather than the Continue reading…

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4 Questions CIOs Should Ask (But Aren't)
www.cmswire.com

I was at a meeting recently saying how the best part of my job is that I get to interact daily with CIOs from across North America, when someone asked me: “Tom, what are the questions CIOs today are NOT asking you that they should?” Ask me how many times Continue reading…

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Dreamforce Is Over: Here's What you Need to Know
www.cmswire.com

With the departure of Dreamforce crowds, hotels around San Francisco’s Moscone Center have vacancies yet again. The more than 150,000 Trailblazers — the name that Salesforce has given its users — who came to Dreamforce, Salesforce’s user conference, have returned to their homes. Celebrities like Ashton Kutcher, Natalie Portman, will.i. Continue reading…

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