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emarketing strategy Archives - Page 5 of 281 - The Marketing Digest

Adopt Chaos Engineering to Preserve System Resilience
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No matter what industry you’re in, there’s likely a digital component that is mission critical to your business — a simple website, perhaps, or possibly an extensive mobile app. Whatever form this component may take, these systems are expressions of the business and are part of the customer experience. Continue reading…

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Word Association Is Becoming Your Most Valuable Brand Metric
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As an analytics professional, I get asked about key performance indicators (KPI) all the time. But if someone were to ask me what metric is coming on the horizon, I’d have to point to stats regarding word association. Continue reading…

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ICYMI: Trends Driving Blockchain, Google Rebrands AdWords, More
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Hey, tiny dancer! In case you missed it last week, our readers were fired up about seven trends driving blockchain forward, expanding its scope beyond cryptocurrency. We also found out Google is going through some major rebranding for Google AdWords and DoubleClick to … wait for it … Google Ads. Continue reading…

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Creating a Slice of Content Services Success
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I’ve been making and eating a lot of pies lately. Fresh fruit is readily available and my pies reflect the seasons. I spent spring perfecting my strawberry rhubarb pie on some very willing guinea pigs. Continue reading…

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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?
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To some people, phrases like “online monitoring” and “customer data capture” conjure images of surveillance — of online retailers stalking their movements as they browse websites. A vocal minority of people believe there is something inherently Orwellian in tracking and analyzing customers’ online activities. Continue reading…

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Campaign Monitor Merges with Emma and Delivra, Google Invests in Ecommerce
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Email marketing provider Campaign Monitor announced it has merged with Emma and Delivra under a new Campaign Monitor brand. The new brand includes the following suite of solutions: Campaign Monitor: A tool that focuses on high volume email senders trying to drive more engagement with subscribers. Emma : Delivers Continue reading…

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Understanding The Role Of Artificial Intelligence In The Digital Workplace
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There is a growing body of evidence to suggest that digital workplaces are not as “digital” as they might think or that organizations are introducing digital transformation strategies slower than was thought. Recent research from Gartner, for example, shows that many workers believe that the organizations where they work Continue reading…

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What Sword Fighting Can Tell Us About Long-Term Digital Preservation
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What do Historical European Martial Arts and digital preservation have in common? More than you might think. Historical European Martial Arts (HEMA) is basically the art of fencing, or as some might call it, sword fighting. It also happens to be my hobby. Continue reading…

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