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emarketing strategy Archives - Page 5 of 232 - The Marketing Digest

Hyland Closes Perceptive Deal, Google Glass Returns, More News
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Two months ago, Hyland announced it would buy Lexmark’s Perceptive business from its parent company Thoma Bravo, following the latter’s acquisition of the entire Lexmark software portfolio. The news caused a ripple of excitement across the enterprise content management industry. Continue reading…

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Is the IBM Watson Brand Unassailable?
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IBM delivered its second quarter earnings this week and it held no surprises. For the 21st quarter in a row — five years and counting — its revenue was down year over year, although it did beat analysts’ expectations for earnings. Continue reading…

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Putting Machine Learning to Work on Customer Data
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Businesses large and small are being lured in by the potential of artificial intelligence (AI), machine learning (ML), deep learning and cognitive computing, while others are still trying to figure out how to tell them apart. It’s easy to fall under the spell of technology that promises to solve Continue reading…

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Sizmek Buys Rocket Fuel for $145 Million
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Sizmek acquired fellow marketing and advertising technology provider Rocket Fuel for $145 million today, well shy of the Redmond City, Calif.-based company’s peak valuation of $2 billion. Rocket Fuel now joins Sizmek in the ranks of formerly publicly-traded companies. Continue reading…

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Swapping My Privacy Rights to Find a Taqueria
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Every day we make fundamental compromises related to our privacy in exchange for the always on, available anywhere access and convenience of the online world. Continue reading…

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Why WhatsApp Should Be Part of Your Marketing Strategy
www.cmswire.com

WhatsApp boasts over 1.2 billion monthly active users: more than Twitter and Snapchat combined. And yet, most marketers leave WhatsApp out of their marketing strategy.   Marketers, it’s time you start taking WhatsApp seriously as a marketing channel. Continue reading…

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Executives Shirk Responsibility for the Worker Experience
www.cmswire.com

It would seem obvious a company with a robust worker experience (WX) would have a commensurately robust customer experience.  But while many companies realize this, they still struggle to build a strong WX culture. Continue reading…

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SaaS Startup? Here's How to Choose Between IaaS and PaaS
www.cmswire.com

I’m often asked whether a Software-as-a-Service (SaaS) startup, is better off contracting for Infrastructure-as-a-Service (IaaS) or Platform-as-a-Service (PaaS) services. Continue reading…

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