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emarketing strategy Archives - Page 5 of 224 - The Marketing Digest

Analytics Buzzword Bingo: Which Solution Is Right For You?
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At this point, everyone understands the importance of and need for analytics.  But understanding the need and actually knowing how to go about leveraging analytics are two very different things.  Adding to the confusion is the ambiguity around the term itself. Continue reading…

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Aragon Research Sees Digital Work Hubs as Solution to Collaboration Tool Overload
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The overwhelming number of collaboration and content applications are getting in the way of employee productivity.  That’s the conclusion Aragon Research came to in a report it released today. The solution, the authors suggest, is for organizations to embrace “digital work hubs” to reduce the friction. Continue reading…

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Digital Workplace Is All About Connections, More News
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Employees want to get their work done — and efficiently. They need connections in the enterprise to do this.  A static intranet doesn’t help much. Continue reading…

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Save the Snark: Your Tone on Social Media May Harm Your Brand
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Daring, comedic and sometimes outright controversial social media posts are a great way to attract the limelight, right? After all, brands such as Tesco Mobile and Wendy’s have thrived on Twitter thanks to their propensity to poke fun at people and current affairs. But a recent Sprout Social study — Continue reading…

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Google Integrates Hangouts Chats with G Suite, More News
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Microsoft announced new adoption figures for Office 365 during Build 2017 citing 100 million monthly commercial users of the platform. In the few short years since it was officially released, Microsoft has built the Office 365 brand and appeal around the tight integration of the individual apps. Mountain View, Calif.-based Continue reading…

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Proving Community Value Is Vital to Survival
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We know brand communities are valuable. They fuel marketing, product, customer success and sales value. They sit at the core of billion-dollar businesses like Airbnb, Yelp and Lyft.  But businesses are still grasping at straws, trying to figure out how to properly harness their power. Continue reading…

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Welcome to the Brave New World of IoT-Powered CX
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Working in the tech sector can become an invitation to reality distortion.  We spend our days creating tools and services that call on nebulous technologies to address business requirements that haven’t yet been imagined. Continue reading…

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SAP Customers Discuss Real World Challenges
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ORLANDO, Fla. — Try leveraging SAP business software with no IT department, no CIO, a staff of about 25 and a technology budget that falls shy of Dell Technologies’. That’s the real-world scenario Angie Meyer and the team at Elite Creations faced just a short time ago. Meyer and other Continue reading…

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