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emarketing strategy Archives - Page 4 of 250 - The Marketing Digest

How to Avoid FOMO at Professional Events
www.cmswire.com

We all know about FOMO, or fear of missing out, when it comes to our social lives, but can we experience FOMO on the job, too? The fear of missing out makes us do things we might not want to do just so we can say we did them. Continue reading…

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Digital Experience 2018: Reader Advisory Board Trend Predictions
www.cmswire.com

You don’t have to look far to find 2018 predictions in the areas of digital experience and digital workplace. Forrester’s “Predictions 2018: Mobile Evolves Into The Digital Experience Conductor ” report released this month predicts 2018 will finally be the year that “mobile becomes core to the digital Continue reading…

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DX Practitioners on User Experience, Global Execution Challenges
www.cmswire.com

Digital customer experience practitioners have a lot on their minds between data, governance, qualified leads, omnichannel experiences and more. With these thoughts come a fair share of challenges. Just look at these customer experience industry numbers  that illustrate some of those challenges like resources. Continue reading…

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What Is a Headless CMS? Heres Everything You Need To Know
www.cmswire.com

There’s a lot of information (and misinformation) surrounding headless content management systems. The definitions circulating online are often correct, but sometimes misleading. There’s either not enough information, or it’s too technical for decision makers to grasp. Continue reading…

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7 Marketers Share Why They're Grateful this Thanksgiving
www.cmswire.com

My first month as a technology reporter covering digital marketing four years ago, I uncovered some insights into what keeps marketers up at night.  Less than 10 percent of marketers found that they strongly agree their efforts in digital marketing were paying off. Continue reading…

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ICYMI: Dreamforce Recap, The Problem with Customer Journey Maps
www.cmswire.com

Business favors the (calculated) risk-takers. Are you finding the right information to feed your calculations? We have you covered. Last week on CMSWire, we discussed Dreamforce, customer journey mapping limitations, Office 365 agility, collaboration skills and much more. Get your weekly download of ICYMI (In Case You Missed It), below. Continue reading…

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8 Tips For Creating Successful Email Marketing Campaigns
www.cmswire.com

One of the key touch points between organizations and customers is email. Organizations have been exploiting this touch point since Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET) on May 1, 1978. Continue reading…

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16 Crucial Alexa Skills For Marketers
www.cmswire.com

A majority of Alexa owners user their device to help them cook, check the weather, schedule alarms and control smart home devices, but as more companies and personalities invest in Alexa Skill production, marketers are beginning to reap the benefits. Continue reading…

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