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emarketing strategy Archives - Page 4 of 241 - The Marketing Digest

Zoho Unveils Cliq Enterprise Chat Tool, New Nuxeo Partnership, More News
www.cmswire.com

Business software maker Zoho unveiled its latest product this week, a chat software for instant messaging in video, audio and group conferencing called Cliq. Continue reading…

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Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration
www.cmswire.com

Forrester’s latest Wave for Digital Experience Platforms (DXP) emphasized vendors’ “breadth of the portfolio and quality of integration.”  Providers that do well in each area bring digital experience practitioners the “best of both worlds,” Forrester senior analyst Mark Grannan told CMSWire in an interview this week.  Grannan wrote the report Continue reading…

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How to Encourage a Growth Mindset in Your Company
www.cmswire.com

We all know about the benefits of continuous feedback in creating high performing learning organizations. Continue reading…

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Everything as a Service, or the Case Against Headless
www.cmswire.com

It’s easy to get tumbled in a hype wave. It’s a little harder to develop immunity to hype, and separate grains from husk.  So let’s set the hype surrounding headless versus head optional content management systems (CMS) aside and look at reasonable use cases and applications for both. Continue reading…

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DAM Innovation Is Finally on the Horizon: From Value Chains To Blockchains
www.cmswire.com

Four years ago I predicted innovation in the DAM industry would suffer because so many digital asset management (DAM) solutions were monolithic and overburdened with features. Vendors of these solutions would find themselves too busy keeping these applications up and running to find the time to innovate. Continue reading…

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How Do You Define DX Project Success?
www.cmswire.com

Enterprises are investing heavily in the digital customer experiences they serve to consumers.  Yet there’s still plenty of confusion around what constitutes a good digital experience. The fact that 75 percent of brands do not know what engagement means — yet are still measuring it — underlines this confusion. Continue reading…

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Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader
www.cmswire.com

Forrester made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week:  Oracle is now the lone leader, displacing Adobe. This is the third time Forrester evaluated digital experience platform vendors, also producing Waves in 2014 and 2015.  Oracle was a “contender” in 2014 Continue reading…

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VMware, Atos Integrate to Deliver a 'New Workplace Experience'
www.cmswire.com

Digital transformation services and solutions firm Atos announced an integration between its Digital Workplace offering and VMware’s Workspace ONE at VMworld 2017 in Barcelona earlier this month. While Atos may be an unfamiliar name for those outside of the EU, it shouldn’t be for long. Continue reading…

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