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emarketing strategy Archives - Page 4 of 220 - The Marketing Digest

Alterian Debuts Campaign Manager 6.0 in Its First Post-SDL Release
www.cmswire.com

It’s go time for Denver, Colo.-based Alterian.  The campaign management platform was acquired by global content management company SDL in 2012. Last year it became an independent entity once more following a management buyout. So with today’s debut of its first release since the buyout — Campaign Manager 6. Continue reading…

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Sold! Thoma Bravo Buys Lexmark's Software Business, Sells Part to Hyland
www.cmswire.com

Thoma Bravo has agreed to acquire Lexmark International’s enterprise software business, which includes Kofax, ReadSoft and Perceptive Software.  CMSWire reported  on rumors of this deal last week. Continue reading…

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Google Analytics Retools for Easier Data Insights
www.cmswire.com

When Google recently announced changes to its venerable Google Analytics homepage, user reactions to the reboot reminded me of fans’ reactions when superheroes transition from the pages of comic books to the world of big-budget Hollywood movies. Continue reading…

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4 Keys to Improving Your Analytics Team
www.cmswire.com

Even with the best of intentions, sometimes the pressures to go faster cause us to get off on the wrong foot.   At the time these steps look like the perfect shortcut, only to turn into the dead-end of a maze, causing initiatives to stall in their tracks. Continue reading…

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Assessing Your Digital Workplace Maturity: Where Do You Fit?
www.cmswire.com

“Forty percent of businesses in this room, unfortunately, will not exist in a meaningful way in 10 years. Seventy percent of companies will attempt to go digital but only 30 percent of those will succeed. If I’m not making you sweat, I should be” ― John Chamber, former CEO of Cisco  Earlier this year, Gartner […]

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Ditch Your Traditional Testing Tactics to Improve DX
www.cmswire.com

For modern empowered customers, expectations for their digital experiences with a brand are always evolving. So it stands to reason that companies looking to compete for those empowered customers must keep up by constantly improving the digital experiences they provide. Continue reading…

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Microsoft Sets a Soft Expiration Date on Standalone Office Deployments, More News
www.cmswire.com

Wehn Satya Nadella stepped in as CEO of Microsoft, the Redmond, Wash.-based company set a clear vision for its future — a future in the cloud and in services. What was never made clear was where this left users of its standalone Office software. Continue reading…

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What's Your View on Employee Experience in the Digital Workplace? More News
www.cmswire.com

Some people say intranets are so 2005. James Robertson wouldn’t be one of them.  They’re more important than ever today, not less. That’s because, he says, successful digital workplaces take a complete view of the experience a company delivers to its employees. Continue reading…

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