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emarketing strategy Archives - Page 4 of 224 - The Marketing Digest

Is SAP Empathy Promise Enough to Regain Customer Trust?
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SAP needs to turn its customer empathy promise into action if it wants to regain customer trust.  Jarret Pazahanick, SAP/SuccessFactors consultant, SAP mentor alumni and managing partner of Houston-based EIC Experts, shared those thoughts with CMSWire on the heels of the SAPPHIRE NOW conference  last week. Continue reading…

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Improve Your Digital Workplace with an Employee-First Approach
www.cmswire.com

How many applications, platforms or software tools make up your business technology stack? Ten? Fifty? Over 100?  The days when organizations could rely solely on one solution for business needs are well and truly behind us. Continue reading…

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That 'Digital Strategy' You Keep Talking About? It's Just Business Strategy
www.cmswire.com

Advice on how to become a better “digital business” is everywhere you turn these days.  With so much chatter, it’s easy to feel as though the decisions you make around digital are completely distinct from your core business strategy. But this could be your fatal mistake. Continue reading…

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DynamicPoint Updates SharePoint Portal, More News
www.cmswire.com

DynamicPoint, which specializes in developing applications to extend SharePoint, released its SharePoint Customer, Vendor and Employee Portal v2.0 this week. Long Beach, Calif.-based DynamicPoint is describing the release as a “significant milestone. Continue reading…

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A Look Into Magnolia's IBM Watson-Powered AI Personalization Engine
www.cmswire.com

Digital business platform provider Magnolia formed a partnership with IBM in 2015 to integrate with its IBM Marketing Cloud.  With the integration, Magnolia users could incorporate the email marketing, lead management and mobile engagement solutions the platform provided into their daily workflows. Continue reading…

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Picking Up on Search Signals with Machine Learning
www.cmswire.com

Signals are signs. They are indications.  In the context of search and machine learning, signals indicate an action has occurred. Sometimes, the signal is opening a page. Sometimes it is clicking on a result list. Other times it’s adding a product to a shopping cart. Continue reading…

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Demandbase Secures $65 Million to Advance ABM
www.cmswire.com

Demandbase, provider of a B2B account-based marketing (ABM) platform, closed $65 million in its latest funding round today. This round brings the San Francisco-based company’s total funding to $150 million. Chris Golec, Demandbase CEO, told CMSWire the company plans to continue its innovations in Artificial Intelligence (AI) throughout its ABM Continue reading…

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Ecommerce Success Hinges on the Entire Digital Experience
www.cmswire.com

Retail organizations are struggling to provide seamless digital experiences, but ironically, their own internal organizations can be part of the problem. Continue reading…

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