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emarketing strategy Archives - Page 4 of 232 - The Marketing Digest

Alterian Unveils 'Millisecond Marketing' with Chameleon Release
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Alterian, the campaign management and marketing software vendor, recently announced its latest solution aimed at marketers struggling to adapt to customer’s unpredictable behavior. They’ve called it Chameleon. Touted as an “Adaptive Customer Experience Platform,” Chameleon helps turn digital marketers into successful “Adaptive Marketers. Continue reading…

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Marketo Outage Caused by Failure to Renew Its Domain
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Marketo customers were left twiddling their thumbs yesterday when Marketo’s main website Marketo.com, along with a handful of other Marketo domain properties, went dark for several hours, leaving subscribers unable to log in.  The reason, it turned out, was the company failed to renew its domain name. Continue reading…

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Sitecore and Adobe Share the Crown in Gartner's WCM Magic Quadrant
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Anyone looking for a major shakeup in Gartner’s Magic Quadrant for Web Content Management (WCM) like last year will just have to wait. Stamford, Conn.-based Gartner published its yearly report on WCM vendors today. And while it made a few changes — none were as big as last year when Continue reading…

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Examining the GDPR Through the Lens of Microsoft Partners
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Microsoft president and Chief Legal Officer, Brad Smith delivered a keynote speech during the recent Microsoft Inspire conference in which he said, “GDPR will be important to your business — whether you have offices in Europe or do business with Europeans. Continue reading…

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Zoho One Operating System for Business Launches with $30 Price Tag
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Zoho CEO and co-founder Sridhar Vembu shared the company’s vision of releasing an “operating system for businesses ” back in May. Today it realized that ambition, with the release of Zoho One, an operating system designed to accomplish any work-related task. Continue reading…

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How to Start an Influencer Marketing Program Without a Budget
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Influencers can add authenticity and reach to your content that your brand can’t achieve alone.  The problem with influencers, though, is you usually need a substantial budget to invest in creating those partnerships. Continue reading…

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ICYMI: In Store Experiences, Putting the 'Transform' in Digital Transformation
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Hey, WhatsApp, Hello! ICYMI (In Case You Missed It), a lot’s happened in the last seven days. Here are your top articles this week. Quick, Give Me the Headlines: IoT, big data and real-time location systems have the potential to merge for an unforgettable retail experience. Continue reading…

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LinkedIn Study Finds Buyers Value Trust, Oracle Updates Cloud Offerings, More News
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Beef up your LinkedIn profile. Dust the cobwebs off your Twitter feed.  And, for Pete’s sake, be honest. Those were some of the takeaways from a LinkedIn survey this week that polled sellers and buyers about sales technology, adoption and success. Continue reading…

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