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emarketing strategy Archives - Page 4 of 140 - The Marketing Digest

Make Sure to Feed the Robots Plenty of Metadata
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The idea of artificial intelligence (AI) and machine learning (ML) are no longer science fiction. Both provide metadata and require metadata to work, and have become an applied practice and discipline in business. Continue reading…

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Oracle Acquires CrowdTwist, LinkedIn Updates Campaign Manager, More News
www.cmswire.com

Oracle has signed an agreement to acquire CrowdTwist, a cloud-native customer loyalty solution. CrowdTwist includes more than 100 out-of-the-box engagement paths that help marketers determine the right actions for customers. The CrowdTwist team will join the Oracle Customer Experience (CX) Cloud organization. Continue reading…

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Tips for Increasing Your Prototype’s Realism
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Prototyping is an important step in a customer experience (CX) or user experience (UX) process. Whether you start with sketching or wireframes, or you work immediately in Axure, Framer, or real code, there’s never a bad time to mock up how the product might actually appear to function for customers. Continue reading…

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5 Ways Digital Workplace Products Support the New Transformation Economy
www.cmswire.com

In the current climate of customer experience, we all know that pleasant experiences with products and services is mandatory, but increasingly so is a transformational one. Continue reading…

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3 Ways End Users Think Upstart ECM Vendors Can Differentiate From Industry Stalwarts
www.cmswire.com

Content is vital for business operations. It informs important decisions, enables responsive customer service and secures the records of commerce. And there’s way more of it from within an organization’s systems, and from beyond the firewall, such as social media. Continue reading…

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Innovating in 3D: Why Additive Manufacturing Is at a Tipping Point
www.cmswire.com

What would you say is the sleeper technology of the decade? My vote goes to additive manufacturing, aka 3D printing.  This technology is coming of age with interested businesses, via their R&D departments, primarily looking to accelerate their product development cycle according to data from The State of 3D Printing Continue reading…

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The Key Elements of a Successful Intent Data Strategy
www.cmswire.com

As with any new technology investment, marketing and sales teams need to show wins, quickly. Deploying third-party intent data can seem particularly challenging, because intent data has such a wide range of use cases that can affect numerous systems and workflows. Continue reading…

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Understanding the Growing Deployment and Use of GatsbyJS
www.cmswire.com

While static websites may seem like a step backward from today’s feature-packed dynamic sites, many organizations are turning to static site generators to improve site performance and complement their headless CMS’s. Continue reading…

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