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emarketing strategy Archives - Page 4 of 293 - The Marketing Digest

How CMOs Can Tame the Martech Beast
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Unless this is the first marketing technology piece you’ve ever read (Hi, Dad!), you’ve seen article after article on the insanity that is the martech landscape. Continue reading…

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Choosing a CDP Vendor? 5 Questions to Ask Before Taking the Plunge
www.cmswire.com

The stakes are high when choosing a customer data platform (CDP) vendor. Making the right choice for your company can help generate higher revenue through a better understanding of your customers and the ability to deliver targeted, personalized appeals and tailored, brand-building experiences. Continue reading…

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Why Would Anyone Believe Your Brand?
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Which beliefs about your brand are so important that they ought to be defended against misinformation, neglect and confusion? Normally, marketers aren’t incentivized to think in terms of fact and falsehood, truth and mistruth, conviction and skepticism. Continue reading…

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Too Many Managers
www.cmswire.com

“More than two-thirds of employees around the world say they have to consult with more than one boss to get their jobs done,” The Wall Street Journal quoted a Gartner report in 2018. Nearly the same waste significant time waiting for guidance from senior leaders. Continue reading…

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What Is Privacy UX?
www.cmswire.com

Here we go again. Another data privacy law. After having just poured countless hours and resources into getting GDPR ready, your compliance team is now asking you to prepare for the California Consumer Privacy Act (CCPA). Continue reading…

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Zendesk Acquires Smooch, LinkedIn Updates Sales Navigator, More News
www.cmswire.com

Zendesk acquired Smooch Technologies Holdings ULC. The Montreal-based company runs Smooch, a platform that is designed to support personalized customer experiences. The acquisition will help Zendesk  deliver omnichannel experiences on any messaging channel. According to company officials, Smooch provides a WhatsApp Business integration. Continue reading…

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Technology Does Not Equal Productivity, Microsoft Unveils SharePoint Home Sites, More
www.cmswire.com

There is an underlying assumption that adding new software or tools will make the workforce more productive. However, new research from Forrester suggests this is often not the case, disappointing enterprise leaders. Forrester’s research, The Shrinking Productivity Gains From Technology Investments, looks at why US productivity growth has stagnated Continue reading…

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The 3 Pieces of Customer Experience Transformation: Cultural Change
www.cmswire.com

Customer experience has been around for over 15 years, but with every passing year the pressure on organizations to realign themselves to be more customer focused grows stronger. Realignment involves dramatic changes in three areas: culture, operations and technology.  This is the first in a three-part series examining those pillars. Continue reading…

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