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emarketing strategy Archives - Page 3 of 293 - The Marketing Digest

Marketing to Open Source Communities
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In the past, most infrastructure and developer software — the software used to build software — was proprietary. Over the past 10 years, however, a fundamental shift has happened in the software industry. Continue reading…

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A Jack-of-All-Trades Job Might Be Setting You Up to Fail
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“I’m working on a job posting for a UX writer,” a director of product design posted to LinkedIn. “I want this person to know Sketch and be able to design low-fidelity prototypes. I want this person to be comfortable coordinating and synthesizing user interviews and onsite visits. Continue reading…

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3 Ways to Change Company Culture to Support Digital Transformation
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When successful companies have culture problems, they make headlines: “Inside Uber’s Aggressive, Unrestrained Workplace Culture,” “Amazon’s Allegedly Harsh Work Culture Has Made Headlines” and “What You Can Learn from the Facebook Culture Crisis ” are just a few examples. Continue reading…

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Frontline Workers Isolated From HQ, Box Simplifies Process Automation
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It’s always been a given that connecting workers and enabling communication is an important part of digital workplace culture. However, Workplace by Facebook has gone and quantified just how important it is. A survey of more than 4,000 US and UK frontline workers and HQ managers shows there are some Continue reading…

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DAM – and Metadata – Are Your First Defense Against Lost Opportunities
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A recent article in the Atlantic, “There is Too Much Stuff” posits that, “when you type hangers into Amazon’s search box, the mega-retailer delivers over 200,000 options. On the first page of results, half are nearly identical velvet hangers, and the bulk of the rest are nearly identical plastic. Continue reading…

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3 Questions for Marketers to Ask Before Buying New Software
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Back in 2016 I wrote an article exploring the four questions marketers must ask when considering the replacement of an analytics solution. Continue reading…

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The Problem With Containerization
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Containerization offers plenty of benefits — including potentially smaller server costs — which tempts brands to containerize applications and adopt technologies such as Docker and Kubernetes. For companies with large, monolithic applications, the journey to containerization can be complicated, but that’s not the most pressing issue. Continue reading…

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3 Things Alan Turing Never Imagined
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Alan Turing is considered the father of artificial intelligence, and rightfully so. Continue reading…

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