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emarketing strategy Archives - Page 3 of 281 - The Marketing Digest

Demandbase Launches Analytics, SurveyMonkey Acquires Usabilla, More News
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Demandbase, an Account-Based Marketing (ABM) provider, has launched Cross-Campaign Analytics. The company made the announcement at its 6th Annual ABM Innovation Summit. Demandbase officials said Cross-Campaign Analytics is designed to provide B2B advertisers and marketers with a single view of account reach and performance across vendors, channels and Continue reading…

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If Managers Don't Become Coaches, Careers Will Suffer
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We keep hearing about the disengaged workforce and the struggle to retain talent. Add to that millennials’ growing numbers in the workplace — by 2025 they will represent 75 percent of the global workforce — and their higher demands when it comes to job satisfaction. They are looking for meaningful work, Continue reading…

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ICYMI: A Tale of Two SAPs, Microsoft's New AI Business School for Execs, More
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Employee freeze getting you down? An increasing amount of evidence continues to point to the direct correlation between employee experience and customer experience. In fact, companies with happy employees also see 81 percent higher customer satisfaction. Continue reading…

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How Customers Can Break Down Your Organizational Silos Once and for All
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“Eliminate silos.” That has been a top priority and discussion point of organizations for years, yet we continue to struggle to really get rid of silos once and for all. A quick Google search suggests the problem first came to light around 2005 and has steadily grown since. A 2018 article in the MIT Sloan […]

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Microsoft Adds Yammer to Teams, Salesforce Launches Training Platform, More News
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Microsoft’s strategy of putting all of its communication and collaboration tools under one umbrella continues with the latest announcement that it is integrating its social network, Yammer, into Teams. Continue reading…

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How Much Does a DAM System Cost?
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How much does a digital asset management (DAM) system cost? As with all things tech, the answer is “it depends. Continue reading…

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The Dirty Little Secret About UX Master’s Degrees
www.cmswire.com

The candidate interviewing at your company recently got a master’s degree in UX. Very impressive, she must be a master, right? But, wait, does she have any real-world experience yet? This might be her first UX job so she may not be a master yet. Continue reading…

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7 Ways to Get Started With Employee-Driven Design
www.cmswire.com

A 2018 Gallup report on the employee experience journey maps out seven key steps in the employee lifecycle: attract, hire, onboard, engage, perform, develop and depart. Well, no one exactly wants the departure, but it happens eventually through attrition or other factors. Continue reading…

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