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emarketing strategy Archives - Page 3 of 250 - The Marketing Digest

Don't Know Which Microsoft Collaboration Tool to Use? You're Not Alone
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“If you’re confused about Office 365 features, you’re not alone,” stated a 2017 report from Avanade entitled, “Uncomplicating Office 365.” No kidding. It’s no wonder we’re so confused. Continue reading…

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Amazon's Alexa for Business Takes on the Workplace
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Technology gets in the way of your productivity on the job — and that’s a problem, according to Amazon CTO Werner Vogels. Continue reading…

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WordPress 4.1 Released, DNN Open Sources Automation Framework, More News
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WordPress 4.1 has arrived, and it’s a substantial update. Named after jazz musician Billy Tipton, WordPress 4.1 “Tipton” has received enhancements for site building, workflow management, coding and widgets. WordPress users can now draft and schedule website re-designs via Customizer, as well as collaborate with others using shareable preview links. Continue reading…

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Answers to Your Robotic Process Automation vs. Traditional Automation Questions
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Forrester Research predicts the robotics process automation (RPA) market will reach $2.9 billion by 2021 from a base of $250 million in 2016. That is a substantial leap for a technology that, in some quarters, is still poorly understood. Continue reading…

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Machine Learning or Linguistic Rules: Two Approaches to Building a Chatbot
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“It gets better over time” may be the leading slogan for artificial intelligence (AI) these days. It’s also the technology’s biggest excuse. Continue reading…

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Strengthen Brand Reputation and Customer Trust with Digital Quality Management
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Every time a customer engages with your company online, they expect each individual digital interaction to be a perfect or very similar match to their previous experience with your brand. Continue reading…

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The Path to CMO Is Varied (and Lucrative)
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Chief marketing officers (CMO) are not only gaining in prominence at public companies, their compensation reflects that increased stature. A recent study from information services firm Equilar  found nearly 200 marketing executives were among the top five highest-paid employees at their respective companies. Continue reading…

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5 Things to Do Before Firing Your Search Vendor
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A friend of mine who is a doctor told me one of the things he values most in his practice is the trust his patients place in him to diagnose and prescribe a solution for what ails them, quickly and at minimum cost. Continue reading…

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