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Failure to Launch: 5 Causes of Digital Transformation Failure
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In going back through some of the market research work I’ve done for AIIM over the past year, the pesky Charles Dickens quote from A Tale of Two Cities kept creeping into my thoughts: “It was the best of times, it was the worst of times, it was the age Continue reading…

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More Data, More Problems: How CMOs Can Simplify Data Overload to Improve Demand Gen
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Marketers of all backgrounds recognize the many ways data can enhance demand generation strategy. Marketing teams now devote more dollars than ever to reap the rewards of analytics and insights, with the percentage of dedicated data budget set to increase by 198% over the next three years. Continue reading…

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Mother’s Day Promotion Ideas To Increase Conversion Rate
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Here are few Mother’s Day promotion ideas that will help you up your marketing game this season. Read on for eCommerce marketing ideas for Mother’s Day!

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What Do We Mean By ‘Search’?
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The word “search” has become a generic descriptor for what the academic community describes as “interactive information retrieval.” In reality, search encompasses a number of different categories. Continue reading…

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Why Prescriptive Analytics Is the Future of Marketing
www.cmswire.com

Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven decisions, improve marketing campaigns and understand important customer behaviors. But analytics has evolved. And descriptive, or even predictive, analytics is now only a partial approach to true, data-driven marketing. Continue reading…

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The Problem With Audio Content
www.cmswire.com

While traditional audio ads on the radio continue to enjoy localized success, modern audio ads are on the rise. In fact, according to recent data, 75% of advertisers plan to increase spending on podcast audio ads. That’s because about one-quarter of consumers plan to spend more time listening to podcasts and other Continue reading…

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Navigating AI: The Changing Role of the CIO
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We’ve reached an artificial intelligence (AI) tipping point. Due to the sheer volume of data being created on a daily basis, organizations must make AI a reality now or risk falling behind. Continue reading…

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How PMOs Can Future-Proof Their Role in the Face of Encroaching AI
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The digital revolution is changing every aspect of the workplace, but few jobs will be reshaped as fundamentally as those in the project management office (PMO). Gartner predicts that by 2030, artificial intelligence (AI) technologies will perform as much as 80% of the PMO’s traditional day-to-day work, such as data Continue reading…

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