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emarketing strategy Archives - Page 3 of 275 - The Marketing Digest

Alexa Flash Briefing Builders: SoundUp Vs Storyline vs Effct
www.cmswire.com

So you want to build an Alexa flash briefing skill, huh? For the more technically minded, it’s not an incredibly tall order. But for the rest of us, following Amazon’s instructions on how to build an Alexa flash briefing seems daunting. Continue reading…

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How Thick Data Helps You Build Emotional Connections With Customers
www.cmswire.com

In today’s data-driven world, marketers amass immense amounts of customer information through numerous sources such as analytics, CRMs and loyalty programs — all of which provide plenty of quantitative data about customers. This type of data offers the when, where, what and how of your customers’ interactions with your experiences. Continue reading…

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Shafath Syed: Increase 'Speed, Scale and Efficiency' With an Intelligent Workplace
www.cmswire.com

The most significant development in the digital workplace market over the past year is the rising level of interest in cognitive technologies such as artificial intelligence (AI) and machine learning (ML), according to Shafath Syed. “ These technologies have been popularized in the consumer world through Alexa, Cortana, Google Assistant Continue reading…

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ICYMI: Avoid These Scary UI Mistakes, Renew Your Focus on Employees, More
www.cmswire.com

A common theme of the top articles on CMSWire last week had to do with hard work going to waste because details were ignored. For example, our top viewed article discussed five user interface mistakes that cause customers to steer clear of your site. Continue reading…

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Adobe Makes a Play for Mid-Market Customers With Magento Buy
www.cmswire.com

If you live in the content, commerce and marketing space as I do, the last two weeks have been all about Adobe’s acquisition of ecommerce platform provider Magento. Adobe agreed to acquire Magento for $1.68 billion, a deal which left many in the industry a little perplexed. Continue reading…

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My Cybersecurity Confession
www.cmswire.com

Before the confession, I want to share a recent and valuable report from Verizon. Its 2018 Data Breach Investigations Report has a depth of valuable information that merits the attention of every practitioner. Continue reading…

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Here's How You Clean Up Network Shares
www.cmswire.com

Despite the increasing capabilities of information management technology and despite how long organizations have been trying to implement better information management, the most frequent question I get from clients is “How do we clean up network shares?” And despite seeming like something that should be easy to do, it is Continue reading…

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Innovation Is No Laughing Matter
www.cmswire.com

In 1800, legendary chemist Humphry Davy published a monumental text on the chemistry, physiology — and recreational use — of nitrous oxide aka laughing gas. Continue reading…

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