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emarketing strategy Archives - Page 3 of 241 - The Marketing Digest

Subscription Boxes Another Rising Example of Digital Disruption
www.cmswire.com

Remember when Amazon introduced subscriptions for consumer good items like toothpaste and paper towels? SAP Hybris co-founder, president and tech entrepreneur Carsten Thoma does, because the development helped nurture a theory he had about the direction of online commerce and retail in general. Continue reading…

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Artificial Intelligence Threats and Promises
www.cmswire.com

Artificial intelligence (AI) might evolve to the point where humans are no longer in control. Facebook was recently forced to shut down an experiment after two artificial intelligence programs began chatting to each other in their own language. Continue reading…

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A Digital Workplace Strategy Is More Than Its Parts
www.cmswire.com

In a world overflowing with content, tools and information, it’s easy to lose sight of the big picture — especially when that big picture comprises so many moving parts. A modern digital workplace strategy is composed of communications, people, process, ideas, information, websites, tools, systems, metadata and more. Continue reading…

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Intranets, the Window to Your Digital Workplace
www.cmswire.com

Enterprises have had a love/hate relationship with their intranets for more than two decades.  An intranet is often labeled an information hub, but in most cases the interface and the way information is organized are so unfriendly that many employees either ignore it or access it begrudgingly. Continue reading…

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Comcast (Yes, That Comcast) Knows a Thing or Two About Customer Experience
www.cmswire.com

The following statement may surprise many: there’s much to learn from Comcast’s customer experience team. Continue reading…

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Is AI the Answer to Digital Workplace Noise Pollution?
www.cmswire.com

A digital workplace can afford employees freedom and flexibility in ways never before possible — but it can also open the floodgates of information unlike anything we’ve ever seen. Continue reading…

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Marketing Technologists Take Their Rightful Place Says Scott Brinker
www.cmswire.com

BOSTON — Marketing technology is getting real. Or, more specifically, marketing technologists are getting real. Real, as in marketing technologist has become a recognized profession operating at the intersection of marketing, technology and management. Continue reading…

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Pegasystems Builds AI Transparency Into Customer Decision Hub Pre-GDPR
www.cmswire.com

Artificial intelligence (AI) discussions rarely veer into topics of regulatory or governance issues, instead focusing on the promised wonders and potential it holds.  But with its latest release, Cambridge, Mass.-based Pegasystems  opened up that conversation. Continue reading…

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