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emarketing strategy Archives - Page 248 of 272 - The Marketing Digest

Gartner MQ for ECM: HP Pushes into Niche Quadrant with Laserfiche M-Files, SpringCM
www.cmswire.com

Our first look at Gartner’s Magic Quadrant for Enterprises Content Management (ECM) showed a dynamic, growing ECM market populated by vendors that cover the full range functionality needed by enterprises to manage information. This becomes particularly apparent in the Niche Quadrant where there are 14 vendors that cover specific areas across the ECM spectrum. Read full […]

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Talking Content Strategy with Lithium's Bonnie Thomas
www.cmswire.com

How do B2B marketers create the right content for their audience? What’s the best social channel mix to reach audiences? Which metrics should social media marketers be measuring rather than "likes"? We turned to Lithium’s Director of Content Strategy, Bonnie Thomas, for some answers. Read full story… Follow us on Twitter Join free newsletter View […]

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Windows Phone 8 V3 Goes Large as Nokia 1520 Phablet Beckons
www.cmswire.com

We’ve known for a while that Windows Phone would soon add support for HD display and larger screens. Get ready for the real deal as Microsoft updates its mobile OS and Nokia prepares to launch a WP phablet at its big event later this month.    Read full story… Follow us on Twitter Join free […]

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Big Data Bits Featuring Bersin by Deloitte, Facebook, IBM, MapR, MongoDB, Pivotal
www.cmswire.com

Go Big Data, or be left behind, that was the chorus we heard over the last 10 days. We listened as industry analysts told us how leveraging Big Data and Analytics could help grow the bottom line; we learned how Facebook’s Graph Search might help you get found by recruiters (at the expense of your […]

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Weekend Reads: SharePoint Mobile Falling Short + DAM Needed More than Ever
www.cmswire.com

The long weekend is here! As you gear up for what’s sure to be a busy weekend, why not take a minute and catch up on all our featured articles from this week? We kicked off our week with the seven ways SharePoint’s new mobile features fall short. We also discussed why the reason for […]

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This Week: An Alternative View on Social ROI + Forrester CX Forum Wrap-up
www.cmswire.com

Customer Centricity Dominates Forrester Forum Gathering our thoughts at the Forrester Forum this week, we reflected on how the social revolution is really just a symptom of the wider customer revolution, and that innovative companies embrace customer experience.  Social Media ROI: What Makes it Worthwhile? Sometimes, ROI in social media marketing programs is not about what […]

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Fare Thee Well, Barb Mosher
www.cmswire.com

It was back in November of 2007 that Barb and I first began working together on CMSWire. She joined as a freelance writer and as the publication and our relationship evolved, she progressed to a full time position, then to Managing Editor and finally to VP of Editorial. Over the course of nearly 6 years […]

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The User is Not Like Me: Design Thinking in Customer Experience #forrforum
www.cmswire.com

Design thinking can have a measured impact on customer experiences, Kerry Bodine, VP and principal analyst at Forrester says, but organizations must have empathy for their customers first. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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