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emarketing strategy Archives - Page 219 of 272 - The Marketing Digest

Companies Fail to Follow Web Leads
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A third of potential customers who request information or quotes online never receive a phone call in response to their requests. According to a new report from Velocify, a provider of cloud-based customer relationship management (CRM) sales software, that’s just one indication that companies are dropping the ball when it comes to responding to qualified […]

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IBM's Take on Going 'Mobile First'
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For businesses to really nail success in the mobile enterprise, the first thing they should probably realize is it’s not easy. It’s one of IBM’s messages from its report, “The upwardly mobile enterprise: Setting the strategic agenda.” How does your company interact with customers on mobile? How does it develop and deliver products and services […]

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5 Minutes with Forrester's Melissa Parrish
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Maybe it’s a phone on a bus, or a tablet in a store or the laptop on your coffee table. Maybe you’re wearing it on your wrist or over your eyes. Whatever it is, it knows who you are, where you are and the best way to reach you at any moment. That may seem […]

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Twitter Gets Its Grip on Gnip
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Twitter has just announced that it is buying social data harvester Gnip, but it hasn’t explained how it intends to make money on the back of the deal. Neither has it explained how Gnip will sit with Twitter once the deal has closed, nor indeed, what is likely to happen in the future. Maybe it’s […]

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A Beginner's Guide to Responsive Web Design
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Responsive web design emerged in 2010 as an option for businesses scrambling to deliver their websites across multiple devices. Though the approach is not new, some businesses still don’t know what responsive web design entails and what value it provides. Here’s a developer’s introduction to the basics. Read full story… Follow us on Twitter Join […]

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News Bites: Google Smart Lists, Contact Center Tips, & More
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And now, the news. Google gets Smart Lists, Sysomos integrates with Clarabridge, Bulldog gets Boosted, and 3CLogic goes 5.0. Also in the headlines: multichannel contact centers get tips, addresses get corrected, reps need to know what they need to know, and Clari offers a new mobile sales productivity platform. Read full story… Follow us on […]

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This Week: Hackers Take Over B2B Site + Game-Changer for Big Data
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No One’s Safe From Hackers A distributed denial-of-service (DDoS) attack employed an apparently unprecedented technique to cause thousands of online video viewers to unwittingly bombard a B2B e-commerce website with junk traffic. Marketing Tips by the Bay Marketo was in San Francisco for the Marketing Nation Summit to tout its customer experience platform and discuss making emails […]

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Dream On Salesforce, SAP Prez Unimpressed by Your Threats
www.cmswire.com

SAP is too classy to laugh at Salesforce president Keith Block’s pretentious remarks, as he runs from city to city saying things like “You’re going down SAP.” “It’s great that Salesforce.com has aspirations to be bigger than SAP,” said Steve Lucas, president, SAP Platform Solutions. “But ultimately we don’t care what competitors think, we only […]

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