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emarketing strategy Archives - Page 2 of 250 - The Marketing Digest

Will Microsoft Graph Deliver on the Promises of the Social Graph?
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The idea of the social graph has provided the underpinnings of social collaboration for the past 10 years. During that time, much as been made of the power of the social graph and how it will transform work as we know it. Continue reading…

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The 5 Key Elements for a Marketing Transformation Project
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Marketing departments across the world buy shiny new technology products all the time. Each new tool promises limitless possibilities and profound increases in productivity or ROI, but in reality, many marketing technology purchases fail. Continue reading…

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Will the Real Robotic Process Automation Please Stand Up?
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What constitutes a robotics process automation (RPA) system is, generally speaking, very straightforward. However, as this technology grows in appeal and market share, vendors are introducing tools that they describe as RPA offerings but which, in fact, are not RPA systems. Continue reading…

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Real Engagement Trumps Social Media Listening
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Good customer intelligence can be as precious as gold for a brand’s marketers and business planners. Unfortunately, many companies are chasing after fool’s gold in their intelligence-gathering by using passive methods to monitor social media rather than engaging directly with customers. Continue reading…

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5 Reasons Your Organization Needs an Omnichannel Strategy in 2018
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With household names like Toys R Us flirting with bankruptcy following a nonchalant approach to digital transformation, you can’t help but assume that some organizations out there are looking at an omnichannel strategy as a luxury rather than a necessity. Continue reading…

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7 Things to Consider Before You Invest in a Robotic Process Automation (RPA) System
www.cmswire.com

So you’ve made the decision, robotics process automation (RPA) is for your business. You’ve winnowed down a list of suitable vendors and are ready to start some serious shopping. Great. But before you plunge right in, there are some final things to consider. Continue reading…

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Blockchain for Business: Ready or Not, Here it Comes
www.cmswire.com

Blockchain became 2017’s technology mantra, following the previous years’ mantras of big data, artificial intelligence, cloud, analytics and IOT. Every year it seems something bubbles to the top of the pile that promises to save our world and fix everyone’s problems in one sweep. Continue reading…

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The Continued Evolution of the Customer Experience Stack
www.cmswire.com

The biggest change in customer experience since the mid-20th century undoubtedly has been the introduction of choice. Gone are the days when consumers in certain areas had just a single department store, bank or car dealership to choose from, and only one telephone provider to choose. Continue reading…

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