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emarketing strategy Archives - Page 2 of 224 - The Marketing Digest

Why IoT and Personalization Are Made for Each Other
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IoT and personalization really belong together in the same breath. One facilitates data and the other represents opportunities for the use of that data. Continue reading…

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BMC Software's Shafath Syed: How to Advance Your Digital Workplace Maturity
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Ask Shafath Syed for a quick description of himself and he’ll tell you he’s “half inventor and half marketer,” a combination of skills he currently applies as leader of digital workplace product strategy for BMC Software. Continue reading…

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MailChimp Brings Free Marketing Automation to PrestaShop Ecommerce
www.cmswire.com

MailChimp is on a roll. Two months ago, it started offering its marketing automation tools for free. Now it’s offering ecommerce solution PrestaShop consumers free integration with MailChimps marketing tools. Paris-based PrestaShop is a free, open source ecommerce solution. The software is published under the Open Software License Continue reading…

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Step Up Your Agile Marketing Game
www.cmswire.com

My time working at enterprise software firms has run the gamut from small, quick startups to large, matrixed organizations. And in that time, I have seen many types of development and collaboration methods from waterfall to prototype to agile. Continue reading…

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Have You Caught the Digital Workplace Experience Buzz?
www.cmswire.com

The buzz for the first Digital Workplace Experience conference won’t slow down.  If you haven’t heard — and we trust loyal CMSWire readers have — Simpler Media Group and the Digital Workplace Group (DWG) have partnered to host the Digital Workplace Experience conference June 19 to 21 at the Radisson Continue reading…

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Salesforce Brings Its AI-Powered Einstein to ABM
www.cmswire.com

The audience at the Paris stop of Salesforce’s World Tour got a surprise this morning when Alex Dayon, president and Chief Product Officer Salesforce, unveiled Einstein Account Based Marketing (Einstein ABM). It’s not a product per se, but an orchestration of several Salesforce product capabilities, some existing, some new, with Continue reading…

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Real Story Group Debuts Employee Experience Technology Graphic
www.cmswire.com

A new enterprise technology landscape graphic has emerged.  And while it’s no MarTech supergraphic, Real Story Group (RSG), the creator of this new supergraphic expects the landscape to grow significantly in the coming years. RSG produced an Employee Experience Technology graphic that includes 135 vendors and 200 solutions aimed Continue reading…

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Telling Stories Through Data Visualization
www.cmswire.com

Researchers believe storytelling developed and became part of our culture before language was fully established.  Storytelling continues to be deeply woven into the fabric of our being today. It’s how we communicate information to our co-workers, friends and family. It drives the film, television and publishing industries. Continue reading…

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