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emarketing strategy Archives - Page 2 of 232 - The Marketing Digest

Marketo CMO Chandar Pattabhiram Leaves as Exec Shake-up Continues
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Marketo has lost its chief marketing officer for the second time in a year and has yet to fill the position. Chandar Pattabhiram, promoted to Marketo’s CMO spot last August as part of an executive-team shakeup, has left the company to take a job as CMO of Coupa Software Continue reading…

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FullStory’s Rage Grade Catches DX Frustration Signals in Websites, Apps
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Atlanta-based FullStory — a Google-Ventures backed data analytics platform — yesterday unveiled Rage Grade, a new tool designed to help users identify and analyze what areas of their websites and apps are generating the greatest visitor frustration. Rage Grade builds 55-employee FullStory’s Rage Clicks feature, which was unveiled in 2015. Continue reading…

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Lexmark to Slash 700 Jobs in Global Restructuring
www.cmswire.com

Lexington, Ky.-based Lexmark has announced that it will slash 700 jobs — about seven percent of its workforce — as part of a global restructuring program. The restructuring follows the sale of Lexmark’s enterprise software business, including Perceptive, Kofax and ReadSoft to Thoma Bravo last May. Hyland Software, a Continue reading…

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Top B2B Events (August 13 to September 18, 2017)
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It’s amazing what can happen when a team has all the right tools. The Los Angeles Dodgers have won 43 out of their last 50 games, the best 50-game stretch by any Major League Baseball team since 1912. Continue reading…

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Why Google Beat AWS, IBM Watson, And Others in Forrester's Insight PaaS Wave
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If you’re not familiar with the term “Insight Platforms-As-A-Service,” fear not, it’s new. Forrester, the term’s creator, thinks Google is the lone leader in the space. In its Forrester Wave: Insight Platforms-As-A-Service, Q3 2017 report (fee charged), analyst Brian Hopkins and colleagues Srividya Sridharan, Dave Bartoletti and Sara Sjoblom, defined Continue reading…

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5 Great Digital Experience Conferences to Get on Your Radar
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In my four years covering the digital customer experience space I’ve listened to tales from business leaders, marketers, CIOs, CMOs, integrators, engineers, analysts and co-workers, and I’ve arrived at one universal truth. Poor digital customer experience is an epidemic. Continue reading…

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ICYMI: Age of Frictionless Customer Experience, Surviving a Startup Coup
www.cmswire.com

Howdy! Here’s this week’s ICYMI (In Case You Missed It) roundup. Head ’em up, move ’em out. Quick, Give Me the Headlines: If your company is not already jumping through hoops to create frictionless customer service by merging speed and convenience, you’re going to want to start. Continue reading…

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5 Questions to Ask Your DAM Vendor
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Who believes in love at first sight?   It’s easy to fall for a pretty face — but will the relationship stand the test of time? Nobody knows at the outset, of course, but then again we go through this every time we invest in new software (what, you thought Continue reading…

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