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emarketing strategy Archives - Page 2 of 140 - The Marketing Digest

How Brands Can Take a Proactive Approach to Privacy and Security
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As a new generation of privacy laws and regulations aims to hold all parties liable for poor practices and damages, brands have uncompromising responsibilities pertaining to data transparency, accuracy, minimization and privacy control. Privacy and security are separate but interdependent aspects of data protection. Continue reading…

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Rewriting the Language of Customer Engagement
www.cmswire.com

Traditionally, customer engagement wasn’t about “engaging” with customers at all. Instead, it was about deflecting and containing them, with contact center agents trained to spend as little time as possible with customers in the queue. But as customer expectations change, this approach is no longer cutting it. A staggering 96% Continue reading…

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7 Challenges Holding Back Your Intelligent Content Programs
www.cmswire.com

Many organizations seem to stall when trying to leverage intelligent content because of the challenges with customer journey mapping and personas, governance and organizational design and brand/agency relationships. Noz Urbina of Urbina Consulting, founder of the OmnichannelX conference, shared those thoughts with CMSWire in a recent interview. Continue reading…

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Workplace by Facebook Grows, Time to Migrate From SharePoint 2010, More News
www.cmswire.com

We’ve already talked a bit about Workplace by Facebook this week, but it’s probably worth talking about it a little more. At Flow — Workplace’s annual conference — in Menlo, Calif. Continue reading…

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The True Value of Enterprise Collaboration Tools and Platforms
www.cmswire.com

One of the most difficult metrics to determine is exactly how effective social networks or collaboration platforms actually are. Continue reading…

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Enterprise Social Networks: An Alternative to Major Cultural Change Programs?
www.cmswire.com

I’ve written before about how we need to move beyond the ubiquitous “culture survey” into real-time digital sensing, where we draw cultural assessments from how employees actually behave online. The approach is very much in line with HR guru Josh Bursin’s future Employee Engagement 3.0 framework, which intimates Continue reading…

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The Core Principles of Effective Internal Auditing
www.cmswire.com

The Institute of Internal Auditors (IIA) has published a new practice guide, Demonstrating the Core Principles for the Professional Practice of Internal Auditing. As someone who was privileged to have been a member of the IIA’s task force that developed the Core Principles for the Professional Practice of Internal Auditing  in 2016, I was very […]

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Why You Need to Tell Your Brand's Story
www.cmswire.com

It’s human nature to enjoy a good story. In fact, it’s not just human nature — some say it’s hardwired in our brains. Neuroeconomist Paul Zak posits that storytelling encourages cooperation between two parties, such as between a consumer and a brand, by causing the release of the neurochemical oxytocin. Continue reading…

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