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emarketing strategy Archives - Page 2 of 241 - The Marketing Digest

Will Intranets Disappear With the Rise of the Bots?
www.cmswire.com

The intranet has long given us an access point to tools, content and people, proudly standing as the centerpiece of an organization’s internal functions. Yet this position as the go-to place for employees has become increasingly tenuous. Continue reading…

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Aleksander Farstad: Strategy Is Just Talk if You're Not Able to Execute
www.cmswire.com

Aleksander Farstad’s passion is building and growing companies, and to him, that means the people. “The most important success factor in any business is people,” Farstad said. Continue reading…

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How Machine Learning Improves Customer Experience (and Increases Revenue)
www.cmswire.com

As machine learning algorithms are increasingly embedded in today’s analytics applications, this offspring of artificial intelligence is grabbing headlines.  In reality, however, the technology isn’t as new as you might think. Its roots in academia date back to the 1950s. Continue reading…

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How Modern Intranets Connect the Digital Workplace
www.cmswire.com

Digital tools have made us more efficient — there’s nothing particularly groundbreaking in that statement.  Yet when we dissect the impact technology has had on our personal and professional lives, we can see the enormous influence it’s had on the way we work and live. Continue reading…

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Why Your Digital Workplace Strategy Should Be Mobile-First
www.cmswire.com

Many organizations have improved by leaps and bounds in optimizing their digital workplace experience for mobile devices. Continue reading…

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Are MarTech Vendors Prepared as GDPR Deadlines Approach?
www.cmswire.com

Marketing technology vendors face a “multi-faceted” challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR). Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consent, provide auditable descriptions of actual data use, and be able to verify Continue reading…

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Customer Experience Is a Cross-Organizational Function
www.cmswire.com

BOSTON — Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first. In other words, you can’t be customer-centric if you’re not brand-centric. That means alignment across the entire organization, and not with just the customer experience team. Continue reading…

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Moving Your CMS to the Cloud: Flying High or Hot Air?
www.cmswire.com

Content management systems (CMS) are heading into the cloud, with promises of being faster, better, cheaper. Continue reading…

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