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emarketing strategy Archives - Page 2 of 275 - The Marketing Digest

5 Marketing Automation Trends in the Forefront of 2018
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Brace your executive staff. Your organization could be spending a lot more on marketing automation technology in the next five years, according to Forrester. In its April report, “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” (fee required), Forrester researchers predict marketing automation technology tool spending will reach $25. Continue reading…

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Business Process Management Success Starts With People
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Many businesses turn to tools and technology to cope with the pace of change and innovation, but at times this emphasis on technical solutions leads executives to overlook the role people play in organizational success. Continue reading…

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8 Ways Enterprises Are Taking Up the Blockchain Challenge
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Blockchain is slowly creeping into the enterprise. Outside of cryptocurrency and data storage, blockchain is also tackling several other data-related challenges that have plagued organizations for years, especially since the rise of big data. Continue reading…

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Blockchain Makes Inroads in the Enterprise at Consensus
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In 2017, roughly 2,000 people attended The Consensus Conference. Conference organizers expected more than 4,000 attendees at this year’s conference in New York City, but ultimately ran out of capacity at 8,500 people. Clearly the cryptocurrency industry is gaining a measure of popularity with the mainstream. Continue reading…

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Get to Know Your Shoppers the Way Netflix Knows Its Viewers
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As much as companies talk about getting to know customers on a personal level, we are all inundated with emails touting products that are unequivocally wrong for us. Continue reading…

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4 Tips to Help International Websites Be More Profitable and Deliver Better User Experiences
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Fail to translate your website and you could miss 85 percent of the international market. That’s the percentage of global shoppers Common Sense Advisory says buy exclusively from sites in their language. In its report “Can’t Read, Won’t Buy,” the Cambridge-based research firm statistically outlines what common sense could tell Continue reading…

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The Next Generation of Chatbots: Connected, Intelligent, Capable
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Not all AI is created equal. Siri can find, book and calendar local movie tickets in minutes. Alexa or Google Assistant can turn up the thermostat automatically and order you a sweater when the weather gets cold. Continue reading…

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Pega Launches Infinity Digital Transformation Suite, Canto DAM Updates, More News
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Pegasystems introduced what it called “its most significant product news in company history” at the PegaWorld customer conference in Las Vegas this week. The newly launched Pega Infinity digital transformation software suite encompasses all of the company’s products and includes enhancements to Pega’s customer engagement applications and digital process automation (DPA) platform. Pega officials stated in a release that the […]

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