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emarketing strategy Archives - The Marketing Digest

A Brief History of Agile Marketing
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The term “agile marketing” has had an alluring mystique for some time now. Developers love it and more and more marketers are singing its praises. While entire books outline exactly what agile is, an important primer to understanding it is the knowledge of its fairly unseen history. Continue reading…

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7 Strategies to Stop Shadow IT in Its Tracks
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When employees use unauthorized applications to get work done, it’s commonly known as “shadow IT.” Shadow IT is becoming an increasingly pressing issue as the cloud has provided easy access to SaaS tools, many of which are offered as freemium models. Continue reading…

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NICE Acquires Brand Embassy, Adobe Updates Personalization Engine, More News
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Customer experience software provider NICE has acquired Brand Embassy, a digital customer engagement provider. The company plans to embed Brand Embassy in CXone, NICE’s cloud CX platform. This will combine CXone’s analytics and AI capabilities with Brand Embassy’s platform. Continue reading…

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The Customer Experience Reality You Should Pay Attention to – Because Customers Are
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Let’s begin with a bit of honesty. Sometimes things (and I’m not saying you do this, but you know someone who does) are presented as overly complicated to rationalize a large budget. Customer experience is complex, no doubt about it. Continue reading…

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What Employees Always Want From Their Intranet
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Every intranet should be unique to the organization it serves. But some themes recur so frequently that they feel fundamental for an intranet to address. My company regularly does discovery work for intranet and digital workplace strategy. Continue reading…

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B2B Customer Experience Fundamentals: Starting Off on the Right Foot
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The first live contact a prospect has with a company is often a conversation with a business development representative (BDR). BDRs are tasked with qualifying each person as a prospective customer. Continue reading…

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SAP Paints a New Vision for the 'Experience Economy' at Sapphire Now
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The setup was perfect for a 47-year-old software company eager to claim its place in the new, experience economy. “When I say X, you say O — XO, XO.” SAP CEO Bill McDermott rallied the crowd from the concert stage at the Amway Center in Orlando, Fla. Continue reading…

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Maximo Castagno: Use Fewer Digital Workplace Tools to Realize a 'Virtuous Cycle'
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Maximo Castagno’s background in sociology proved to be extremely helpful when he started designing tools for the digital workplace.  “I understood how people work in real life and I had a scientific method to observe and document their habits, their needs, and their struggles,” he said. Continue reading…

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