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emarketing strategy Archives - The Marketing Digest

GDPR Is Here. So What Comes Next?
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It’s official. It’s May 25, “G-Day.” Cutting through all the hype and confusion over the past two years, the E.U.’s General Data Protection Regulation (GDPR) is now in effect and all the world is waiting to see what comes next.  No, the world didn’t stop turning. Continue reading…

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SharePoint 2019: First Impressions From Enterprise Users
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As expected, Microsoft outlined its immediate and medium-term strategy for SharePoint at the user conference that has just finished in Las Vegas. Continue reading…

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The Rise of the Chief Digital Officer
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The number of positions with the title chief data officer (CDO) has more than quadrupled over the past four years as enterprises continue to focus on using data to create value. CDOs are tasked with overseeing everything about an organization’s data: strategy, maintenance, policy and stewardship. Continue reading…

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How Marketers Can Plan Data Mining With R Programming
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While the analytics world is being transformed by the EU’s General Data Protection Regulation, marketers are discovering a potential new solution to an old challenge: How to best manage data. The challenge has always been how to arrange processes to highlight problems with data. Continue reading…

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Microsoft Buys Semantic to Expand Voice Strategy, SharePoint Top Influencers, More News
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Redmond, Wash.-based Microsoft announced on May 20 it was buying conversational artificial intelligence start-up Semantic Machines to improve its “conversational AI” efforts. According to a blog post by David Ku, CVP and chief technology officer of Microsoft AI and research, Berkeley, Calif. Continue reading…

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2 Tricks For Reducing Employee Turnover
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A high employee turnover rate can be a challenge for any company regardless of size or industry. Continue reading…

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GDPR Is Almost Here: A Risk-Based Approach to Data Protection
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The time has come: the European Union’s General Data Protection Regulation (GDPR) will go into effect this week, on May 25, and all eyes are on EU regulators to determine how they’ll enforce the requirements. Continue reading…

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7 Things You Didn't Know a Digital Assistant for Work Can Let You Do
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By now, you’ve probably asked Alexa to play your favorite song. Or set a timer while you’re cooking. Maybe you’ve even asked Alexa to order your favorite Starbucks frappuccino. Continue reading…

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