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emarketing strategy Archives - The Marketing Digest

The Adam Sandler Effect: There’s Some Very Good Data Behind Those Very Bad Movies
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Have you ever wondered who watches Adam Sandler movies other than adults stuck in perpetual arrested development? Ask Netflix. It know exactly who watches his films and why they watch them. Continue reading…

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Can Remote Working Policies Help Improve Diversity in the Workplace?
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It’s difficult enough to get companies to be responsible about workplace diversity. Diversity has meant age, gender, race, cultural backgrounds and religion among other factors. Some companies are making great strides to be more transparent in reporting their efforts. Continue reading…

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Use Voice of Employee Insights to Propel Better Customer and Employee Experiences
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One of the missteps organizations make in their approach to culture transformation is to put all of their focus on designing the change from the top down. The result is a change effort that feels very “command and control” with an emphasis on mandated conformance to new processes and rules. Continue reading…

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Martech Management: You Don't Have to Go It Alone
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Last week I spent time with a newly hired marketing technology team inside an established B2C brand with $2 billion in annual revenues. Continue reading…

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Integrations Keep the Data Flowing and the Marketing Relevant
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If you’ve ever been to Paris for more than a couple of days, it’s possible you heard about, or even visited, its vast city sewer system. It’s an old, charming and totally fascinating look at the inner workings of a major city. Continue reading…

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Pendo, Algolia Crack $100M in Funding, SAP Names New CEOs and More CX News
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It was a good week for $100M cash infusions for two software companies. Algolia raised $110M in funding, and Pendo netted $100M.  For Algolia, a search and discovery solution, the Series C funding was led by existing investor Accel, with additional investments from Salesforce Ventures and other Continue reading…

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Careful What You Say in G Suite, Slack Offers Integration With Salesforce and More News
www.cmswire.com

If you’ve always been nervous about putting confidential information, or even criticisms of company policy or workplace leaders in writing, then a recent post from the Freedom of The Press Foundation is just going to confirm what you already suspected, notably that Google G Suite components are not entirely private. Continue reading…

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CMOs Share Ways to Save Money as Martech Investments Decline
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Chief marketing officers remain hopeful that their budgets will increase in 2020, but numbers don’t lie. According to the Gartner CMO Spend Survey 2019-2020  (registration required) released earlier this month, marketing budgets have dropped below 11% for the first time since 2014. Continue reading…

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