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emarketing strategy Archives - The Marketing Digest

DNN Supports Multichannel Publishing in Evoq CMS 9.1
www.cmswire.com

DNN, a .NET web content management provider, has updated its Evoq CMS platform today with connections to new channels for its omnichannel publishing system. Evoq 9.1 continues the theme DNN established in December with its 9.0 release: a move from monolithic to decoupled and headless content management. That December Continue reading…

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Guess What? Employees Want Personalization Too
www.cmswire.com

Most companies are not investing — although they should — in personalized digital experiences for their employees.  And with that, I don’t just mean having an intranet or a set of technologies to communicate and share knowledge. Continue reading…

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Oracle Updates Customer Experience Cloud to 'Amplify People'
www.cmswire.com

Oracle updated its Oracle Customer Experience (CX) Cloud suite today with new chatbot and artificial intelligence integrations as well as improved mobile, video and messaging capabilities.  The Redwood City, Calif.-based provider announced the Adaptive Intelligence Apps for CX this morning at its annual Modern Customer Experience conference, being held Continue reading…

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How to Maximize Your Return on Technology Investment
www.cmswire.com

You don’t have to look hard to find tales of failed implementations and technology investments that have generated nowhere near their expected level of ROI and business value. Continue reading…

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Google Analytics Ties Site Quality to Sales with Session Quality Reports
www.cmswire.com

Every marketer understands that maintaining product and service quality is paramount because it reassures customers that features and performance will remain consistent, both across users and over time. Maintaining high levels of quality is challenging but necessary. Continue reading…

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Who Knew Chat Widgets Were So Complicated?
www.cmswire.com

Messaging comes in different shapes and sizes. We all know this in an abstract way, but a recent experience showed me just how much it is the case. In Search of a Chat App I run a tight ship — and a small one at that. Continue reading…

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Oracle Acquires Ad Tracker Provider Moat, More News
www.cmswire.com

Oracle announced its intentions to acquire Moat this week, a company that provides advertising insights for digital ad buyers. When the reported $850 million deal is finalized, Oracle plans to integrate Moat into its Oracle Data Cloud. Continue reading…

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Singing the Praises of Digital Workplace and Intranet Awards
www.cmswire.com

One of the frustrations of working in the intranet and digital workplace space is that some of the best work carried out by teams is hidden from view. Continue reading…

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