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emarketing strategy Archives - The Marketing Digest

Riverbed Updates SteelCentral to Assess Digital Experience Tech Effectiveness
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For all the talk about digital experience and digital transformation strategies, most enterprises have little or no way of assessing the effectiveness of the technology supporting their digital experiences. Continue reading…

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Only Senior Leaders Can Solve Employee Disengagement
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CHICAGO — Jill Christensen delivered a message this morning for executives who employ toxic, incompetent managers who don’t care about inspiring employees: Fire ’em all. It’s high time organizations fix the epidemic of employee disengagement, Christensen told the Digital Workplace Experience  audience in her opening keynote yesterday. Continue reading…

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3 Trends Shaping Today’s Digital Workplace
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Most people probably believe they currently work in a digital workplace. Continue reading…

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Giovanni Piazza of KPMG: Collaboration Fails When it Becomes an IT Play
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Giovanni Piazza’s career tracks the maturation of the enterprise collaboration and knowledge management field over the past three decades. Piazza’s current job as global head of collaboration and knowledge at professional services giant KPMG can be seen as the pinnacle of a career trajectory which dates back to the late Continue reading…

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Are You Measuring Employee Engagement? More News
www.cmswire.com

The problem with disengaged employees? Companies don’t measure their happiness to begin with. For them, “the number of bugs fixed or deals closed is easier to measure, whereas culture is more fungible and so harder to measure,” Ted Sapountzis, vice president of marketing at Simpplr told CMSWire’s China Louise Martens this week. “The other part is […]

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Headless, Static or Dynamic Content Delivery? Try 'All of the Above'
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Does this sound familiar? Your content strategy feels like it’s all over the map. Continue reading…

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Putting Data to Work for You and Your Customers
www.cmswire.com

Data defines the Digital Age. It plays an integral role in almost every aspect of our lives and has become the operative force in the evolution of commerce and technology. Continue reading…

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Salesforce Einstein Analytics Wants to Make Everyone a Data Scientist
www.cmswire.com

If Salesforce executive vice president Stephanie Buscemi did her job right today, her audience at the Chicago stop of the Salesforce World Tour is now convinced the powers of a data scientist are at their fingertips. Assuming they adopt Salesforce Einstein Analytics, that is. Continue reading…

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