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emarketing strategy Archives - The Marketing Digest

Digital Workplace Development Fueled by the Cloud
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Two themes emerged on the first day of the Gartner Digital Workplace Summit in London. First, enterprises are still unclear what a digital workplace means.  Second, digital workplaces have more to do with the people working in them than the technology they use. Continue reading…

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Transparency: A New Ingredient in Customer Experience
www.cmswire.com

Consumers, led by millennials and Generation Z, are making purchase decisions based on factors beyond product quality and cost. For many, a manufacturer’s or retailer’s perceived ethical business practices can drive the decision to buy or not to buy. We’ve seen consumers question companies like Uber and Trader Joe’s about Continue reading…

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Gartner: Execs Prioritizing Digital Workplace Without Even Knowing It
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CEOs are building their digital workplaces without even knowing it.  Monica Basso, research vice president at Gartner delivered that message to Gartner Digital Workplace Summit attendees during a session titled “Driving Business Success With a Digital Workplace. Continue reading…

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ICYMI: Forrester BI Platform Wave, Open Plan Office Reboot
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“It’s the eye of the tiger It’s the thrill of the fight Rising up to the challenge of our rival And the last known survivor” – Survivor I don’t know about you, but I’m feeling like a warrior. Hear me roar. Continue reading…

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Slack Shared Channels: You Can't Spell Email Killer Without Interoperability
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Earlier this week, Slack announced the release of Shared Channels. Shared Channels, according to a blog announcing the release, is a space in Slack where you can work with teams inside and outside the organization. Continue reading…

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SharePoint 2016 Finally Gets SharePoint Framework Support
www.cmswire.com

One of the big reasons Microsoft pushed SharePoint Framework into general availability in February was to attract more developer talent into the SharePoint ecosystem. Yesterday, the Redmond, Wash.-based company announced the release of SharePoint Feature Pack 2 (FP2), which finally gives Framework support to users of SharePoint 2016. Continue reading…

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4 Questions You're Not Asking of Your Customer Experience
www.cmswire.com

According to Forrester, 80 percent of US adults report that what they most value in a customer service exchange is when a company values their time. That finding dovetails with a Walker survey projecting that by 2020, customer experience will be the biggest brand differentiator, usurping both price and product. Continue reading…

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The Future of Content: Counter Free Content With New Forms of Monetization
www.cmswire.com

All companies involved in content creation and management face a major problem which will only worsen over time — how can we compete with the increasing amounts of free content? Rather than bemoaning the flood of freely available content, take the opportunity now to strategize more creative ways to monetize Continue reading…

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