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emarketing strategy Archives - The Marketing Digest

The State of Document Management in the Workplace
www.cmswire.com

Run the term document management, or even document management system, in Google search and look what you get. There is no surprise that that are hundreds of entries about dozens of different types of software, and that doesn’t’ even count entries for its related enterprise content management systems. Continue reading…

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The Future Is Bright for the Visual Economy
www.cmswire.com

It’s the beginning of a new decade and an exciting time for business leaders, marketers and developers alike to cast their vision for 2020 and beyond. Continue reading…

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An Enterprise Search Wish List for 2020
www.cmswire.com

I am always impressed by people who are brave enough to provide a forecast for the year ahead. I spent several years in the mid-1980s in technology forecasting and I read the reports now with a mixture of amusement and embarrassment. Continue reading…

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Pinterest Trends Give Marketers a New SEO Opportunity
www.cmswire.com

One of the most interesting SEO tools emerging in the new year isn’t from one of the traditional search engines. It’s from a social media site that has developed a strong visual search algorithm over the years, Pinterest. In December, Pinterest introduced a beta product called Pinterest Trends. Continue reading…

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Is Your 5G Business Strategy Ready?
www.cmswire.com

5G is among the biggest tech buzzwords of the day. But what does it actually mean for users? You won’t find out from AT&T’s series of “OK” commercials, which encourage consumers not to settle for subpar mechanics, doctors, tattoo artists or wireless networks. Continue reading…

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Building Knowledge-First Organizations With Cognitive Search
www.cmswire.com

Knowledge is one of your organization’s most important strategic assets. Not only does it help your teams make better decisions, but it’s a critical component of customer success and satisfaction. The problem is, companies aren’t getting nearly as much value from their knowledge and data as they should. Continue reading…

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The Chief Insights Officer: It’s About Way More Than Data
www.cmswire.com

Many companies now have data dependence baked into their DNA. They collect and mine vast amounts of information on customers and prospects to uncover trends, patterns and opportunities to sell products and services across multiple touch points. “Data obsession” is a thing. Continue reading…

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7 Emerging Social Media Marketing Trends to Watch
www.cmswire.com

Social media marketing is never dull. Marketers face a raft of choices and challenges, including choosing which metrics to watch to gauge the success of their campaigns, deciding where to allocate resources and more. Continue reading…

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