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emarketing strategy Archives - The Marketing Digest

What Is a Headless CMS? Heres Everything You Need To Know
www.cmswire.com

There’s a lot of information (and misinformation) surrounding headless content management systems. The definitions circulating online are often correct, but sometimes misleading. There’s either not enough information, or it’s too technical for decision makers to grasp. Continue reading…

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7 Marketers Share Why They're Grateful this Thanksgiving
www.cmswire.com

My first month as a technology reporter covering digital marketing four years ago, I uncovered some insights into what keeps marketers up at night.  Less than 10 percent of marketers found that they strongly agree their efforts in digital marketing were paying off. Continue reading…

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ICYMI: Dreamforce Recap, The Problem with Customer Journey Maps
www.cmswire.com

Business favors the (calculated) risk-takers. Are you finding the right information to feed your calculations? We have you covered. Last week on CMSWire, we discussed Dreamforce, customer journey mapping limitations, Office 365 agility, collaboration skills and much more. Get your weekly download of ICYMI (In Case You Missed It), below. Continue reading…

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8 Tips For Creating Successful Email Marketing Campaigns
www.cmswire.com

One of the key touch points between organizations and customers is email. Organizations have been exploiting this touch point since Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET) on May 1, 1978. Continue reading…

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16 Crucial Alexa Skills For Marketers
www.cmswire.com

A majority of Alexa owners user their device to help them cook, check the weather, schedule alarms and control smart home devices, but as more companies and personalities invest in Alexa Skill production, marketers are beginning to reap the benefits. Continue reading…

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2018 Commerce Trends: Separating the Reality From the Hype
www.cmswire.com

As the end of the year approaches, prediction articles on future trends in commerce will undoubtedly crop up. Continue reading…

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The Role Of Emotion In Digital Customer Experiences
www.cmswire.com

In the world of digital business, organizations have two choices – evolve or get left behind. The need for change has never been as urgent as it is now. Continue reading…

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A Bad User Experience Will Tank Your Digital Workplace Efforts
www.cmswire.com

At the heart of every successful digital workplace is a great, engaging experience, one where team members forget about the technology.  If your users prefer to communicate via the digital workplace instead of via email, phone or face-to-face meetings, and everything is running smoothly, then you’re doing something right. Continue reading…

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