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emarketing strategy Archives - The Marketing Digest

Clear These 6 Data Hurdles to Achieve a 360-Degree Customer View
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There’s a lot of buzz about the value of a 360-degree customer view, yet few companies have been able to achieve it. According to Gartner, fewer than 10 percent of businesses have this holistic view. Continue reading…

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Gartner Names Digital Experience Platform Leaders, eZ's New CEO, More News
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Gartner named IBM, Adobe, Sitecore and Liferay as the leading vendors in its first Magic Quadrant for Digital Experience Platforms  (fee charged), published today. The Digital Experience Platforms Magic Quadrant replaces Gartner’s Magic Quadrant for Horizontal Portals and includes substantial changes to market definition and inclusion criteria. Continue reading…

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How DataOps Remove Analytics Silos and Increase Value
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Silos appear on farms, but they also appear in businesses in the form of data silos scattered among different departments.  Managers now recognize the urgent need to remove data silos, because a holistic understanding of the data flow within a business is crucial for optimizing the customer experience. Continue reading…

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8 Brands Innovating With Chatbots
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Back in 2016, Microsoft CEO Satya Nadella said that  “chatbots are the new apps,” and ever since then, big name brands have steadily absorbed or borrowed chatbot technology to bolster their stacks. Chatbots are rapidly moving away from being quirky customer service extras to necessary dimensions of the customer journey. Continue reading…

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Marketing's Chicken or Egg Silo Problem
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Stop me if you’ve heard this before: “break down silos to create a better customer experience.” This mandate is equal parts grand vision, strategic goal, and, if history has anything to say about it, frustrating pipe dream. Continue reading…

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DX Newsbyte: Jahia Taps Former Sitecore Exec as New CEO, and Other News
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Jahia Solutions Group, a Geneva-based digital experience software provider, has tapped a former Sitecore executive as its new CEO.  The company announced yesterday it named Michael Tupanjanin as the new top executive. He takes over for co-founder Elie Auvray, who founded Jahia and served as its CEO since 2015. Continue reading…

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Dismantling Data Silos Isn't Just a Tech Challenge, It's About Meeting Customer Needs
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Companies across the board have made improving the customer experience their priority. Initially these efforts took the form of website improvements (e.g. Continue reading…

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10 Skills and Traits of Great Marketing Technologists
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With so much falling inside the digital realm these days, there has been, according to some, a convergence between the CIO and marketing roles. The roles of chief marketing technologist (CMT) or CTMO (Chief Technology Marketing Officer) has been on the rise and some are even calling it a Continue reading…

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