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emarketing strategy Archives - The Marketing Digest

9 Common Email Drip Campaign Mistakes to Avoid
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Whether you think email marketing is dead, or alive and kicking, the numbers speak for themselves. Eighty two percent of B2B and B2C companies use email marketing technology. Continue reading…

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Does Facebook Really Care About Privacy?
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Messaging is at the heart of Facebook’s new business strategy. In fact, Mark Zuckerberg ambitiously stated he is focused on creating a “a privacy-focused messaging and social networking platform.” In practical terms this mean pulling WhatsApp, Instagram and Messenger together and offering end-to-end encryption because privacy, according to Zuckerberg’s recent statement on Continue reading…

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5 Trends That Will Shape The Future of Work
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Digital natives are actively in the process of reshaping the workforce according to their needs, which are driven by the emergence of new technologies. Research last year from the Mckinsey Global Institute, for example, identified automation and artificial intelligence (AI) as key drivers in changing the nature of work. Continue reading…

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Will Mark Zuckerberg's Facebook Privacy Vision Affect Marketers?
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Mark Zuckerberg outlined his vision for Facebook earlier this month as a “privacy-focused messaging and social networking platform.” The Facebook CEO noted the growing online communication trends of private messaging, ephemeral stories and small groups, hallmarks of a social-sharing era in which people “prefer the intimacy of communicating Continue reading…

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What You Need to Know About Microsoft Retention and Sensitivity Labels
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Despite the recent spate of interest in privacy and security in the consumer realm, these concerns extend beyond the personal realm. Organizations are increasingly cognizant of the need to protect sensitive information and to retain important information for business purposes. Continue reading…

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Beware the Inbound Marketing Trap
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“Inbound marketing” was supposed to make life SO easy. According to HubSpot, “Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that? You attract prospects and customers to your website and blog through relevant and helpful content. Continue reading…

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Stop Managing Employees from the Conference Room: Move to the Front Lines
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Managers today shoulder more responsibility than ever before: Quarterly, weekly, even daily goals. Keeping existing clients satisfied while also bringing new ones on board. Maintaining budgets. And of course, they are challenged to build effective teams to execute business imperatives. Continue reading…

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Microsoft Teams Gets Major Upgrade, Gartner's AI Predictions, More News
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We have looked in some detail over the past few months at Slack, Slack’s upcoming IPO and Slack’s efforts to improve the platform and raise the stakes in the collaboration space. But Slack is not the only one that has been working to improve its offering. Redmond, Wash.-based Microsoft has Continue reading…

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