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digital marketing Archives - Page 6 of 785 - The Marketing Digest

Mobile marketing is proving to be difficult, even for the pros
www.mobilecommercepress.com

The DialogTech senior vice president of marketing, strategy, and analytics, Steve Griffiths, explained that “Call tracking is a form of lead attribution and marketing analytics technology marketers use it to track inbound phone calls back to the …

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Nielsen Q2: eXelate Acquisition Already Making Its Mark
adexchanger.com

EXelate is part of Nielsen's marketing effectiveness suite and has been instrumental in securing client buy-in of marketing analytics. Recent wins include Walmart and major consumer packaged-goods companies, said Nielsen CEO Mitch Barns.

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The White House finally responds to 'Pardon Edward Snowden' petition: 'No'
venturebeat.com

[Why? How? Who? Analytics tell the story. We'll help you understand the playing field. Register today for our free marketing analytics roundtable.] More than two years after publication, a We The People petition requesting that the White House pardon …

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Ebiquity boss says results mark “tipping point” for company
www.proactiveinvestors.co.uk

The chief executive of Ebiquity (LON:EBQ), Michael Greenlees, says the company's full year figures signal a tipping point for the company. “We're seeing double digit growth across most metrics, the market trends are moving in our favour with a greater …

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Sponsored: Brocade's New IP is transforming networks and businesses
www.rcrwireless.com

Brocade's marketing analytics can identify the use trend and automatically push an offer of increased data out to the user. With no need for a touch with customer service reps, the end-user is paired with the service he needs to consume the content he …

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How Much Should Your Content Marketing Really Cost?
www.business2community.com

Sumall: Cross platform marketing analytics platform that can combine social media, web traffic, and sales metrics into one convenient dashboard. Pricing: Free with limited features; $59/mo for personal or small agency use; $99/mo for full access to …

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Google search now lets you avoid lines by showing the busiest times at …
venturebeat.com

[Why? How? Who? Analytics tell the story. We'll help you understand the playing field. Register today for our free marketing analytics roundtable.] Google search today gained a brilliant new feature that has the potential to save you a lot of time. You …

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4 Marketing Analytics That Matter for Driving Higher Revenue
www.business2community.com

Once you start tracking these marketing analytics—flow, balance, conversion, and velocity—you can really start looking at ROI on multiple levels, from marketing programs, to marketing channels, to business units. And you can track a variety of …

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