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digital marketing Archives - Page 6 of 1062 - The Marketing Digest

Why GE, Chevron, and Other Energy Giants Are Backing This Big Data Startup
fortune.com

For example, for marketing analytics purposes, a company could correlate customer names with information about where they live, their web browsing habits, and other quantitative or qualitative data about their behavior—without actually having to move …

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A Veteran Graphic Designer Illustrates 5000 Years of War
www.slate.com

Sam wrote in the New York Times that he and Ben should have done a better job marketing analytics to their players. Sean Conroy, one of the pitchers Lindbergh and Miller signed off a spreadsheet, became professional baseball's first openly gay player.

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See the Horrifying Attention to Detail in Paul Rudd and Jimmy Fallon's Styx Video
www.slate.com

Sam wrote in the New York Times that he and Ben should have done a better job marketing analytics to their players. Sean Conroy, one of the pitchers Lindbergh and Miller signed off a spreadsheet, became professional baseball's first openly gay player.

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in4mation insights, LLC Listed as a “Representative Vendor” in Gartner's …
www.businesswire.com

BOSTON–(BUSINESS WIRE)–in4mation insights, LLC, a leading provider of Marketing Analytics solutions, today announced that it has been identified as a Representative Vendor in the Gartner "Market Guide for Advanced Analytics Service Providers for …

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MapD Appoints Jonathan Symonds as Vice President of Marketing
www.prnewswire.com

Joining Symonds on the team is Rebecca Kao, a digital marketing expert who will serve as the Director of Marketing. Rebecca joins the MapD team from OgilvyOne where she most recently served as the Director of Marketing Analytics in the Singapore office.

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Beyond Like-Ability: What Facebook Can Tell Us About the Presidential Election …
www.business2community.com

… couldn't help but wonder: How does the public react to the 2016 presidential candidates online? Who's the most “love-able” candidate? The most laughable? The most anger-inducing? I put the TrackMaven marketing analytics platform to work to find out.

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Building a C-Suite Savvy Digital Marketing Plan
thefinancialbrand.com

Marketing Analytics — Data analytics rivals automation as the “black sheep” of digital marketing. Most CEOs and CFOs are disciples of analytics and customer insight. They just don't think that those in marketing are effectively doing it; 53% of non …

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Tremor Video Expands Partnership with Moat to Measure Mobile In-App …
www.businesswire.com

NEW YORK–(BUSINESS WIRE)–Tremor Video, Inc. (NYSE:TRMR), a provider of software for video ad effectiveness, today announced an expansion of its partnership with Moat, an independent SaaS marketing analytics firm focused on transforming online …

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