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digital marketing Archives - Page 1065 of 1065 - The Marketing Digest

G2 USA Appoints New Head of Data and Analytics Practice
www.marketwire.com

Coppock brings more than 25 years of experience in technical and strategic marketing analytics. He reports to Harvey Kipnis, and succeeds Ken Beatty who led the practice for nearly six years. Harvey Kipnis, CEO, G2 USA, said: "David brings a tremendous …

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Enterprises Struggle With Marketing Analytics, Do Nothing With Data
www.cmswire.com

The conclusions, which have been drawn from answers by 622 members of the Demand Metric community show that while marketing analytics are being used extensively, there are business culture barriers that prevent enterprises getting more out their use.

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ANA introduces Marketing Analytics Leadership Award
www.btobonline.com

New York—In an effort to recognize the importance of analytics in marketing, the Association of National Advertisers is introducing the Marketing Analytics Leadership Award. The award, sponsored by marketing analytics firm MarketShare, offers a $50 …

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ZZ Ward's App Uses Facebook to Plot When Fans Discovered Her Music
feeds.mashable.com

ZZ Ward, who Fuse TV recently proclaimed as one of 30 must-see artists at South by Southwest, just launched a web app that plots when fans first discovered her. How? The “365 Days of ZZ Ward” app uses Facebook’s Open Graph to browse users’ Facebook activity and plot their ZZ Ward-tagged status updates, photos and […]

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