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digital marketing Archives - Page 1062 of 1064 - The Marketing Digest

CMOs facing a disconnect in their digital marketing strategies
www.marketingmag.com.au

… in big data and analytics – CMOs have recognised the importance of analytics in understanding consumer intent. We therefore expect marketers to increase their spend in areas such as managing customer data, web analytics and marketing analytics.

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30 Overused Buzzwords in Digital Marketing
feeds.mashable.com

We’ve all sat through meetings that are teeming with buzzwords. Optimization! Synergy! Collaboration! Engagement! While some buzzwords actually have substance (i.e. big data), many people use (and overuse) buzzwords just to try to sound smart, when in fact, they have no idea what’s going on. Over the past 30 days, we’ve led you through the […]

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The Direct Marketing Competitive Edge: How to Establish & Keep It
www.business2community.com

This is where big data and marketing analytics come into play for direct marketers. Gathering information from social media interactions, ad-clicks, email opt-ins, and newsletter subscriptions, etc. present marketers with an opportunity to paint a …

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Informly Brings Content Marketing Analytics to Small Business
www.prweb.com

Informly have recently launched their Content Marketing Analytics service for small business owners and bloggers. Informly launched last year as an analytics dashboard for small business owners. Since then the need for more specific data on how …

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Location-Based Listening & Analytics
marketingland.com

During a recent interview with colleague and co-author of Digital Marketing Analytics, Chuck Hemann, he explained, ”to date, social media monitoring has been helpful to marketers who wanted to understand how customers perceived the brand. As marketing …

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The Critical Role of Conceptual Analytics in Conversational Marketing
www.business2community.com

Last year, Forbes published an article on marketing analytics called “Using Marketing Analytics: I Do, Therefore, I Think.” Statistics from a February 2012 CMO Survey found that organizations intended to increase the marketing analytics portion of …

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IGA Launches IGA Performance Insights Marketing Program
www.perishablenews.com

To collect, manage and analyze store transaction data, IGA is partnering with marketing analytics experts reach│influence. The company will assist participating retailers in the synchronizing of all transaction data into a secure database using …

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Lack Of Funds Stifles Marketing, New Models, Analytics Needed
www.mediapost.com

Nearly 48% admit they will spend more on managing customer data, 40% will increase budget spend on Web analytics, and 39% will spend more on marketing analytics. Some 55% of marketing executives said they were satisfied with the level of …

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