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digital marketing Archives - Page 1062 of 1063 - The Marketing Digest

Informly Brings Content Marketing Analytics to Small Business
www.prweb.com

Informly have recently launched their Content Marketing Analytics service for small business owners and bloggers. Informly launched last year as an analytics dashboard for small business owners. Since then the need for more specific data on how …

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Location-Based Listening & Analytics
marketingland.com

During a recent interview with colleague and co-author of Digital Marketing Analytics, Chuck Hemann, he explained, ”to date, social media monitoring has been helpful to marketers who wanted to understand how customers perceived the brand. As marketing …

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The Critical Role of Conceptual Analytics in Conversational Marketing
www.business2community.com

Last year, Forbes published an article on marketing analytics called “Using Marketing Analytics: I Do, Therefore, I Think.” Statistics from a February 2012 CMO Survey found that organizations intended to increase the marketing analytics portion of …

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Lack Of Funds Stifles Marketing, New Models, Analytics Needed
www.mediapost.com

Nearly 48% admit they will spend more on managing customer data, 40% will increase budget spend on Web analytics, and 39% will spend more on marketing analytics. Some 55% of marketing executives said they were satisfied with the level of …

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Five Reports For Measuring B2B Marketing Effectiveness
searchengineland.com

A recent article on MarketingSherpa discussed their latest survey report on marketing analytics, which indicates that 42% of marketers surveyed believe the ability to act on data to be the most significant challenge they face. Combining data from …

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Anametrix and 22squared Partner for Marketing Analytics Domination
online.wsj.com

Anametrix today announced its partnership with 22squared, the fifth-largest, full-service, independent advertising agency in the U.S. The agency will use the Anametrix cloud-based, real-time marketing analytics platform to optimize results reporting …

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Demand Metric Releases Report: Marketing Analytics in 2013
www.prweb.com

Demand Metric, a marketing advisory firm, announces the release of a report that summarizes its recently completed study on marketing analytics, Marketing Analytics 2013: Benchmarks, Insight and Advice. In April 2013, Demand Metric conducted a …

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Accenture CRM Veteran Develops Big Data Marketing Analytics Platform
data-informed.com

Marketers are looking to get the right message in front of the right person at the right time—and use data to do it. What if you had a suite of software that did all the heavy lifting, from data quality to campaign execution? That's the vision of Dale …

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