The New York City-based provider today released updated tools for its social media management platform. It provides for marketers a "new intelligence and context-driven publishing and engagement experience," according to officials. It includes, they said, real time content creation, cross-channel management, proactive content marketing and predictive insights.
They call it Smart Recommendations, which uses systemwide insights to predictively identify the best times of day to engage audiences via owned and earned media.
"Marketers don’t have to go it alone or blind," Eric Berkowitz, vice president of solutions engineering at Tracx, told CMSWire. He said the company’s new dashboard gives marketers access to real time predictive data — whether they are analyzing share-of-voice or conducting an outreach program.