Brought to you by NGT Marketing Group

Can Lenovo Regain Consumer Trust After Secretly Installing Adware?

Can Lenovo Regain Consumer Trust After Secretly Installing Adware?

Sometimes it’s not enough to say you’re sorry. Take Lenovo. The $40-billion-a-year Beijing, China-based tech company admitted it was wrong to pre-install third-party adware on some of its consumer notebooks last fall.

But it’s not off the hook yet. Users and industry analysts claim the company betrayed its consumers by using a "virulent, evil adware" called Superfish Visual Discovery to attack secure connections, access sensitive data and inject advertising. 

"Lenovo sold out their customers for some extra cash," said Marc Rogers, a 20-year tech security industry veteran, principal security researcher at San Francisco-based CloudFare and security blogger. "In doing that, it completely crippled one of the key security controls that customers rely on when using the Internet — SSL."

Read full story…


Follow us on Twitter

Join free newsletter

View upcoming events

Find a new job

5
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
LinkedIn