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Can Facebook Conversational Ads Raise Click-Through Rates?

Can Facebook Conversational Ads Raise Click-Through Rates?

Can Facebook Conversational Ads Raise Click-Through Rates?

Improving click-through rates from ads continues to be a real struggle for marketers.
Two types of Facebook ads, click-to-messenger ads and sponsored messages, aim to resolve that struggle. Both ad formats are conversational — geared at providing better customer engagement through content that is relevant to a specific customer’s need.

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