For the week of January 11 – January 17, 2016, U.S. brands and properties captured 73.9 million total actions (likes and retweets) from tweets published on Twitter. Powered by Shareablee data, the top brand on Twitter for each respective industry is shown in the ranking below. NFL (Sports) was the top brand in the ranking with nearly 1.2 million Twitter actions, followed by Bleacher Report (Media Publisher) with nearly 819,000 actions. NFL’s top tweets were replays of amazing catches and reactions during the Green Bay Packers and Arizona Cardinals game. Bleacher Report captured the most Twitter engagement from videos of plays and antics by various NBA athletes.