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Businesses Flock to Facebook Mobile Ads: Should Yours?

Businesses Flock to Facebook Mobile Ads: Should Yours?
February 21, 2015
Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of total Q4 ad revenues. This is a far cry from the spring of 2012, when the world’s biggest social network openly acknowledged it had a mobile ad monetization problem.

Businesses-Flock-to-Facebook-Mobile-Ads-Should-Yours?

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