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Burn It Down, Start From Scratch And Build a Social Media Strategy That Works

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works

There are times you simply need to destroy what exists in order to replace it with something better. Such is the case for social media. The past seven years have been so full of mistaken beliefs, poor assumptions and outright misinformation that the time has come to reassess completely what social media is, how it works, how consumers use it and what it means for brands.

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Burn It Down, Start From Scratch And Build a Social Media Strategy That Works

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works

There are times you simply need to destroy what exists in order to replace it with something better. Such is the case for social media. The past seven years have been so full of mistaken beliefs, poor assumptions and outright misinformation that the time has come to reassess completely what social media is, how it works, how consumers use it and what it means for brands.

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