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Building Relationships by Proactively Initiating a Dialogue on Social Media

Building Relationships by Proactively Initiating a Dialogue on Social Media

Emphasis, energy and resources are typically pumped into the creation and publication of meaningful content – which is great – but minimal effort is put toward initiating conversations with current and prospective consumers. Virtually all interactions are the result of consumers taking it upon themselves to comment on a business’ content, ask a question, request customer assistance, or other consumer-initiated dialogue.

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