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Build Your Future-Proof Mobile Strategy: A Firm Foundation

Build Your Future-Proof Mobile Strategy: A Firm Foundation

US adults now spend more time with dig­i­tal media—primarily mobile—than with their tele­vi­sions. Recent Nielsen data shows that con­sumers pre­fer mobile apps, spend­ing “89 per­cent of media time in mobile” using social net­work­ing, email, and con­tent apps.

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