General consensus seems to be that more followers is better. One of the big stories on Time the other day was “Caitlyn Jenner Reaches 1 Million Twitter Followers Faster Than @POTUS”. Who wouldn’t want 1 million Twitter followers? It seems like a great way to be able to reach more people and influence them. It turns out that just because you have a substantial following, doesn’t mean you can readily convert that following into a substantial impact.