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Bringing Big Data Analytics into Focus for Marketers: 3 Principles to Simplify …

Bringing Big Data Analytics into Focus for Marketers: 3 Principles to Simplify …

Think of all of the marketing data that potentially comprises a big data marketing analytics set. Without breaking a sweat, I can think of nearly 20 sets. Each set is comprised of dozens of variables and dimensions: Visitor and visit behavioral data

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