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Breaking Down the Buying Committee: How to Communicate with CFOs

Breaking Down the Buying Committee: How to Communicate with CFOs

When a prospect pursues new initiatives, they must first present a business case, gain buy-in from various committees, and get budget approval to move forward. Numbers are the defining factors here; you need to convince the financial gatekeepers that your solutions will solve a problem, advance the organization’s ability to generate revenue, and ultimately produce a good return on the investment.

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