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Brands Take a Bite out of Shark Week

Brands Take a Bite out of Shark Week

For one week every year, marketers turn into predators, and this year might be the most dangerous yet. I’m talking about Discovery Channel’s Shark Week, which was moved up a month this year, likely in an effort to garner more advertising attention by shifting out of the doldrums of vacation-laden August, and capitalize on the post-4th of July summer momentum.

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