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Brands Must Connect with Mobile Travelers [INFOGRAPHIC]

Brands Must Connect with Mobile Travelers [INFOGRAPHIC]

Did you know the mobile travel audience spends on average 35% of their time looking for travel content on smartphones or tablets? And if you think mobile travelers represent only a small fraction on the travel industry, think again! According to the most recent Consumer Travel Report, mobile travel gross bookings represented 5% of the total travel market in 2014 and should rise up to 7% in 2015. But not all mobile travel is built the same: according to Travel Weekly, mobile bookings accounted for 20% of hotel sales on OTAs last year.

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