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Brands! If You Aren't Creating Data Journalism, You Are Wasting Your Data

Brands! If You Aren't Creating Data Journalism, You Are Wasting Your Data

In a recent article in the Harvard Business Review, Alexandra Samuel argues that data journalism is an underused tool for companies and marketers. She says that while many brands have become publishers, they’ve failed to take advantage of the insights that their own corporate data could provide to customers. 

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