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Brands, Current Events, and the Risks of Bad Taste

Brands, Current Events, and the Risks of Bad Taste

Donné Torr has an article up on Hootsuite titled “3 Social Media Marketing Lessons from the Kardashians” that investigates Caitlyn Jenner recently coming out as trans, and the ensuing social media reaction. The bit of the article that most struck me was the first of Torr’s three points: “Brands don’t have a place in every conversation.” As Torr’s sage advice to brands in the article continues, “if you can’t add value, stay quiet: not every event is a bandwagon moment.”

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