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Brands and The Art of Storytelling

Brands and The Art of Storytelling

Storytelling is as old as humankind. Perhaps the first glimpse of it is seen in ancient hieroglyphics, stories depicted as pictures on walls. Fast forward to today and what would a campfire be without friends sitting around telling stories? We like stories because we can relate to them, we see ourselves or people we know in them. It shows us that we aren’t all as different as we may appear.

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