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Brand Snapchats: Worth It?

Brand Snapchats: Worth It?

At first glance, Snapchat might seem irrelevant to brands; it has a disappearing content, a reputation for dirty photos, no direct ROI, so many are thinking, Why bother? One word: engagement. If you are a Snapchat user, you know the excitement that surrounds that small faceless ghost appearing on your phone.

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