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Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)

Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)

The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.

The post Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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