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Brace Yourself: Generation Customer is Already Here

Brace Yourself: Generation Customer is Already Here

Brace Yourself: Generation Customer is Already Here

Humans have an innate need to classify things — including ourselves. We’ve devised shorthand phrases for grouping people chronologically stretching back nearly a century: the Greatest Generation, the Baby Boomers, Generation X, Generation Y, the Millennials.
The thinking goes that each generation has its own set of behaviors.

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