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Boston's Sapient Corp. would be sold to French ad giant Publicis in $3.7B deal

Boston's Sapient Corp. would be sold to French ad giant Publicis in $3.7B deal

Other more recent acquisitions included marketing analytics firm mPhasize, consumer research firm Iota, design studio Second Story and Latino-focused ad agency La Comunidad. As of January, Sapient employed 640 people in Boston out of nearly 12,000 …

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