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Boosting Your Social Media in the B2B World

Boosting Your Social Media in the B2B World

When B2B lead generation is the primary focus, marketers have historically allocated very little time or resources towards engaging their audience through social media and have therefore overlooked its potential to generate higher quality leads at a lower cost. The recent shift toward a focus on content marketing has B2B marketers reevaluating its potential, and in the next five years B2B social marketing budgets are projected to double.

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