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#BlackFriday: Creating a Buzzworthy Social Media Campaign Using Social Listening

#BlackFriday: Creating a Buzzworthy Social Media Campaign Using Social Listening

Was your last social media campaign a success? It’s a question that many marketers and PR professionals think about but it’s not always that easy to judge. With so many brands, organizations and media outlets competing for attention online – especially leading up to days like Black Friday – creating powerful marketing and PR campaigns and tracking them effectively is an increasingly critical component of digital strategy.

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