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Black Friday: Which Brands Are Going into the Holiday Season with the Best Social Buzz?

Black Friday: Which Brands Are Going into the Holiday Season with the Best Social Buzz?

The holiday season allows retailers who may have struggled the rest of the year to go into the black. Or it can be the cherry that tops off an already good year. “A retailer’s entire year is often determined in the months leading up to the holiday season,” said Bryan Segal, CEO at Engagement Labs. “Social media is a major avenue for retailers to utilize to increase brand awareness and showcase holiday campaigns to drive both in-store and online sales.”

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