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Biz Break: Oracle buys Datalogix to track your offline purchases [San Jose …

Biz Break: Oracle buys Datalogix to track your offline purchases [San Jose …

FBR Capital Markets analyst Daniel Ives described the deal as "a solid, smart tuck-in acquisition that further expands its marketing analytics platform," while Pivotal Research Group's Brian Wieser said it puts pressure on Salesforce to get back into

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