Brought to you by NGT Marketing Group

Big Data vs. Relevant Data: Intelligence That Matters

Big Data vs. Relevant Data: Intelligence That Matters

McKinsey estimates that better marketing analytics could improve ROI by 10-20 percent, or $100-$200 billion dollars per year out of a $1 trillion overall budget. But "better marketing analytics" — and the realm of Big Data in general — represents

2
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/big-data-vs-relevant-data-intelligence-that-matters
LinkedIn