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Big data, meet dumb data: How CMOs are driving value from data (report)

Big data, meet dumb data: How CMOs are driving value from data (report)

We reviewed the marketing analytics practices of 757 companies and looked at how customized tools are helping winning organizations find the 'smart data' in a sea of 'dumb data.' We looked at how those who are succeeding are using big data, and what …

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