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Big data hell: Origami launches analytics platform to save marketers from data …

Big data hell: Origami launches analytics platform to save marketers from data …

Marketers gather more data now than ever before but use it less in decision-making. The reason, Origami Logic CEO Opher Kahane says, is obvious. engagement analytics “Gathering marketing analytics is super-complex,” he says. “Most marketers are using …

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