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Big Brand Theory: Toys“R”Us Uses Snapchat to Expand Audience Reach

Big Brand Theory: Toys“R”Us Uses Snapchat to Expand Audience Reach

Toys“R”Us is one of the biggest and most recognizable toy retailers in the world – even reading the name or seeing the logo inspires excitement in the hearts of kids and adults alike. But given the ever-evolving attentions of their target market, Toys“R”Us has to move quickly to keep with trends. As such, the company’s made social media a key element of their marketing and outreach efforts to ensure they’re meeting their audience where they interact, utilizing a range of fresh, engaging content. 

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