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Big Brand Theory: Hilton Hotel and Resorts

Big Brand Theory: Hilton Hotel and Resorts

Rob Palleschi, the global head of Hilton Hotels & Resorts, shared an example of a recent exchange that resulted in an opportunity to engage with a popular tweeter, @ProductPoet (118,000 followers). It resulted in his booking at a Hilton property – and a series of positive tweets and Instagram posts about Hilton.

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