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Big Brand Theory: Big Brand Learnings Part 1 – Facebook and Twitter

Big Brand Theory: Big Brand Learnings Part 1 – Facebook and Twitter

What’s a good number of Likes per post? It’s a common question, and one that’s difficult to definitively answer, but one reference we can look to is big brands. As such, I’ve had a look through the research we’ve conducted on brands for our Big Brand Theory column over the last year and put together a listing of some of the findings from their stats across the major social channels. These engagement and activity figures may help provide some context on what you can expect from your social media presence, and what metrics you might consider in your own measurement.

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